This programme is offered by Boston City Campus & Business College Head Office in the distance education mode, with all other Boston City Campus & Business Colleges operating as Support Centres. Apply to register at any Boston City Campus & Business College branch countrywide.
Download the Fact Sheet for additional, detailed programme information.
YEAR ONE MODULES
Semester A
Computer Literacy
Academic Literacy
Marketing Management 1
Advertising 1
Semester B
Computer Literacy Advanced
Fundamentals of Accounting
Business Management 1
Applied Psychology
YEAR TWO MODULES
Semester A
Marketing Management 2
Digital Practice: e-Marketing
Entrepreneurship 2
Media Law
Semester B
Advertising 2
Sports Management and Sponsorship
Business Ethics
Digital Practice: Social Media
YEAR THREE MODULES
Semester A
Marketing Management 3
Project Management
Advertising 3
Applied Research Methods
Semester B
Financial Management for Marketers
Brand Management
Integrated Marketing Communication
Work Integrated Learning
ASSESSMENT STRATEGIES
Various Assessment Strategies (ASC, ASW, AS1 to AS5) are used throughout the modules in the programme. For example, AS3 is predominately applied in this programme and consists of a
Formative Assessment (FA1), also known as an assignment or test, which count forty percent (40%) towards the overall mark.
Summative Assessments in the form of a final exam or capstone project (SA1), count fifty percent (50%), and a research or reflective essay (SA2) count ten percent (10%) towards the overall mark.
No supplementary assessment is provided for FA1. A maximum of one (1) additional supplementary assessment opportunity is provided for SA1 and SA2 respectively, which will be charged for. Please consult the Fact Sheet and Student Rulebook for additional, detailed programme information.
DURATION
Based on the credits and notional hours of this qualification, the minimum duration is six (6) semesters over a period of three (3) years, and the maximum duration is nine (9) years.
OUTCOMES
On completion of the programme graduates will have the necessary knowledge and practical skills required to:
Operate effectively in the workplace using a number of Windows-based end-user applications
Apply general marketing principles to real-life situations and interpret the economic realities of local and global communities.
Manage financial and technology resources in organisations.
Analyse data, advertising, and brand information.
Demonstrate integrated marketing communication and project management skills.
Identify the socio-economic needs of society and display cultural sensitivity within organisations.
ENTRY REQUIREMENTS
National Senior Certificate (NSC), with English passed with endorsement for admission to Diploma study; or National Certificate (Vocational) (NC(V)), with English passed with endorsement for admission to Diploma study; or prior to 2009, Senior Certificate with English as one of the modules passed.
A number of post-school qualifications may be used for admission and/or advanced placement into the diploma programme with due regard for the 50% credit transfer rule and guidelines of progression and articulation. For example, a Higher Certificate, NQF (HEQSF) Level 5, minimum Credits 120; or a Certificate, NQF (OQSF) Level 5, minimum Credits 120.
PROGRAMME CATEGORY
BOSTON HIGHER EDUCATION PROGRAMME
On successful completion, the Learner will be issued a Diploma in Marketing Management SAQA ID 91924, NQF L6, minimum 390 credits from Boston City Campus.
Dip. (Marketing Management)