Retail Marketing Short Course
The Retail Marketer Short Course at Boston City Campus builds the skills needed to support retail marketing, sales and stock control. You gain insight into marketing management, consumer and buyer behaviour, sales promotion and retail operations.
The course also strengthens your customer service skills and ability to work with digital and office applications used in retail environments.
This programme is offered by Boston City Campus in the distance mode of education with support provided at Learner Support Centres. Apply to register at any Boston City Campus Learner Support Centre nationwide.
Programme Summary
Programme Name
The Retail Marketer
Programme Type
Short Learning Programme
Entry Requirements
Open Entry
Credits
Non-credit Bearing
Duration
1 Year (full-time)
All modules are compulsory and must be passed.
- Introduction to PC*
- Windows*
- Word Processing*
- Marketing Management 1 (OMKT11615)*
- Principles of Customer Service*
- Consumer and Buyer Behaviour*
- Retail Marketing*
- Sales and Promotion Practice (OSPS11615)*
- Stock Control*
*Formative Assessments are undertaken and the highest grade achieved in Formative Assessment is retained. The final grade is based on the Summative Assessment only. A maximum of one (1) additional supplementary assessment opportunity is provided for the Summative Assessment, which will be charged for.
Communicative | Decisive | Articulate | Creative | Passion for Retailing
- Ability to operate effectively in the workplace using a number of Windows-based end-user applications
- Apply general marketing principles to real life situations
- Apply basic processes and theories to key concepts and principles of advertising and retail marketing
- Insight into the job functions of retail marketing, stock control and customer service
BOSTON SHORT LEARNING PROGRAMME
On successful completion the Learner will be issued a Boston Short Learning Programme The Retail Marketer