Business Management & Leadership, Marketing Administration & Service
Diploma in Marketing Management
Study the Diploma in Marketing Management with Boston City Campus. This Diploma gives you a clear understanding of how organisations position products, build brands and communicate with consumers in South Africa.
It introduces the principles that guide marketing decisions and shows how marketing supports business growth, customer engagement and competitive advantage.
When you study with Boston, you work with ideas and tools that reflect real marketing practice. You explore how messages are shaped, how audiences respond and how digital platforms influence buying behaviour.
This builds confidence in applying marketing concepts and prepares you to contribute effectively to teams involved in brand communication and promotional activity. This Diploma also provides a pathway to further study through a Boston Degree or Advanced Diploma.
Diploma in Marketing Management
Time to Complete
3 Years (min) - 9 Years (max)
Study Options
Full-time or Part-time
Credits
390
NQF Level
6
SAQA ID
91924
Field of Study
Entry Requirements
National Senior Certificate (NSC), with English passed with endorsement for admission to Diploma study; or National Certificate (Vocational) (NC(V)), with English passed with endorsement for admission to Diploma study; or prior to 2009, Senior Certificate with English as one of the modules passed.
A number of post school qualifications may be used for admission and/or advanced placement into the diploma programme with due regard for the 50% credit transfer rule and guidelines of progression and articulation. For example, a Higher Certificate, NQF (HEQSF) Level 5, minimum Credits 120; or a Certificate, NQF (OQSF) Level 5, minimum Credits 120.
This programme is offered by Boston City Campus in the distance mode of education with support provided at Learner Support Centres. Apply to register at any Boston City Campus Learner Support Centre nationwide.
All modules are compulsory and must be passed.
Possible employment opportunities include, but are not limited to:
- Advertising/Digital (Sales, Campaign, or Project) Assistant
- Junior Marketing, Brand or e-Marketing Coordinator
- Customer Relationship, Key Accounts Supervisor or Assistant Manager
- Assistant or Junior Researcher, Consultant or Brand Ambassador
- Service, Sales or Product Representative
- Sports and Sponsorship Marketing
- Small Business Owner/Social Media Entrepreneur
Did you know that Boston does not work on a points system
Although your subjects may be considered, Boston does not use a point system for entry.
Your endorsement says it all.
Your endorsement says it all.
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Various How You’ll Be Assessed (ASC, ASW, AS1 to AS5) are used throughout the modules in the programme. For example, AS3 is predominately applied in this programme and consists of a
Formative Assessments (FA1 and FA2), also known as assignments or tests, which count forty percent (40%) – twenty percent (20%) each – towards the overall mark.
Summative Assessments in the form of a final exam or capstone project (SA1), count fifty percent (50%), and a research or reflective essay (SA2) count ten percent (10%) towards the overall mark.
No supplementary assessment is provided for FA1 or FA2. A maximum of one (1) additional supplementary assessment opportunity is provided for SA1 and SA2 respectively, which will be charged for.
Please consult the Fact Sheet and Student Rulebook for additional, detailed programme information.
On completion of the programme graduates will have the necessary knowledge and practical skills required to:
- Operate effectively in the workplace using a number of Windows-based end-user applications
- Apply general marketing principles to real life situations and interpret economic realities of local and global communities.
- Manage financial and technology resources in organisations.
- Analyse data, advertising and brand information.
- Demonstrate integrated marketing communication and project management skills.
- Identify the socio-economic needs of society and display cultural sensitivity within organisations.
BOSTON HIGHER EDUCATION PROGRAMME
On successful completion the Learner will be issued a Diploma in Business Management SAQA ID 91924, NQF 6, minimum 390 credits from Boston City Campus.