Marketing 101 Short Course
The Marketing 101 Short Course at Boston City Campus introduces you to the core principles that shape modern marketing. You explore marketing theory, consumer behaviour, applied psychology and integrated marketing communication, and you learn how these concepts work in real organisations.
This short course provides a strong foundation if you plan to continue your studies through a Higher Certificate or Occupational qualification in marketing or communication.
This programme is offered by Boston City Campus in the distance mode of education with support provided at Learner Support Centres. Apply to register at any Boston City Campus Learner Support Centre nationwide.
Programme Summary
Programme Name
Marketing Management
Programme Type
Short Learning Programme
Entry Requirements
Open Entry
Credits
Non-credit Bearing
Duration
1 Year (full-time)
All modules are compulsory and must be passed.
- Introduction to PC*
- Windows*
- Understanding the Internet*
- Marketing Management*
- Consumer and Buyer Behaviour*
- Integrated Marketing Communication*
- Applied Psychology 1*
*Formative Assessments are undertaken and the highest grade achieved in Formative Assessment is retained. The final grade is based on the Summative Assessment only. A maximum of one (1) additional supplementary assessment opportunity is provided for the Summative Assessment, which will be charged for.
Creative | Articulate | Enthusiastic | Confident | Passion for Marketing
- Ability to operate effectively in the workplace using a number of Windows-based end-user applications
- Apply the principles of marketing to real life situations
- Apply basic theories and processes to key concepts and principles of consumer behaviour and applied psychology.
- Knowledge of the integrated marketing communication function within an organisation – planning, implementing and monitoring
- Display an awareness of personal and cultural sensitivity within organisations
BOSTON SHORT LEARNING PROGRAMME
On successful completion the Learner will be issued a Boston Short Learning Programme Marketing 101