Higher Certificate in Advertising & Integrated Communication Practice

Advertising and Integrated Communication is a dynamic, interdisciplinary and socially impactful field of study, shaping the way we perceive and interact with brands and messaging.

By studying for this Higher Certificate you will acquire a diverse foundational skill set in brand management, event management and media law, enabling you to apply introductory advertising and communication theory effectively in different work contexts. Moreover, you will be introduced to applied psychology, understanding the essential link between our psychology and advertising.

This qualification provides a competitive edge for a career in advertising and integrated communication across diverse industries. Additionally, this qualification provides a pathway for further academic endeavours, enabling you to progress towards a Boston Diploma or Degree with the possibility of advanced placement through the institution’s credit accumulation and transfer process.


(Advertising & Integrated Communication Practice)

Time to Complete:

1 year (minimum) - 3 years (maximum)

Study Options:

Full-time or Part-time



NQF Level:




Entry Requirements

National Senior Certificate (NSC), with English passed with endorsement for admission to Higher Certificate study; or National Certificate (Vocational) (NC(V)), with English passed with endorsement for admission to Higher Certificate study; or prior to 2009, Senior Certificate with English as one of the modules passed. Alternatively, a post school qualification may also be considered, for example, an FET/National Certificate, NQF (OQSF) Level 4, minimum Credits 120.

This programme is offered by Boston City Campus in the distance mode of education with support provided at Learner Support Centres. Apply to register at any Boston City Campus Learner Support Centre nationwide.

All modules are compulsory and must be passed.

Possible employment opportunities include, but are not limited to:

  • Junior Advertising/Brand Administrator and/or Coordinator
  • Junior Communications Officer
  • Brand Ambassador/Event Coordinator
  • Advertising (Sales, Campaign, or Project)
  • Marketing/Brand/Communication Agent/Rep

Did you know that Boston does not work on a points system

Although your subjects may be considered, Boston does not use a point system for entry.
Your endorsement says it all.
Semester ASemester B
  • Computer Literacy
  • Academic Literacy
  • Advertising 1
  • Introduction to Brand Management
  • Entrepreneurship 1
  • Integrated Marketing Communication 1
  • Applied Psychology
  • Event Management 1
  • Media Law 1
  • Work Integrated Learning

Various Assessment Strategies (ASC, ASW and AS2) are used throughout the modules in the programme. For example, AS2 is predominantly applied in this programme and consists of a Formative Assessment (FA1), also known as an assignment or test, which count fifty percent (50%) towards the overall mark.

The Summative Assessment in the form of a final exam or capstone project (SA1), will count fifty percent (50%).

No supplementary assessment is provided for FA1. A maximum of one (1) additional supplementary assessment opportunity is provided for SA1, which will be charged for. Please consult the Fact Sheet and Student Rulebook for additional, detailed programme information.

On completion of the programme, graduates will have the necessary knowledge and practical skills required to:

  • Operate effectively in the workplace using a number of Windows-based end-user applications
  • Apply general communication principles to real life situations
  • Manage technology resources in organisations
  • Apply basic analysis processes to key concepts and principles of advertising and brand management theories
  • Demonstrate entrepreneurial skills
  • Identify the socio-economic needs of society and display cultural sensitivity within organisations


On successful completion the Learner will be issued a Higher Certificate in Advertising & Integrated Communication Practice, NQF Level 5, SAQA ID 90819, minimum 136 credits from Boston City Campus.