Advertising, Communication & Public Relations
Higher Certificate in Advertising & Integrated Communication Practice
Study the Higher Certificate in Advertising and Integrated Communication Practice with Boston City Campus. This higher certificate shows you how brands communicate, how messages influence behaviour and how media works in South Africa.
You build a solid grounding in advertising, communication and brand expression, and see how these ideas operate inside real organisations.
When you study with Boston, you learn how creative choices, audience insight and basic psychology shape effective communication. You apply theory to practical tasks and develop the confidence to support brand and campaign work.
This Higher Certificate prepares you for entry level roles in advertising support, brand communication and integrated marketing environments. It also gives you a clear pathway into a Boston Diploma or Degree in marketing, communication or related business fields.
Higher Certificate in Advertising & Integrated Communication Practice
Time to Complete
1 Year (min) - 3 Years (max)
Study Options
Full-time or Part-time
Credits
136
NQF Level
5
SAQA ID
90819
Field of Study
Entry Requirements
National Senior Certificate (NSC), with English passed with endorsement for admission to Higher Certificate study; or National Certificate (Vocational) (NC(V)), with English passed with endorsement for admission to Higher Certificate study; or prior to 2009, Senior Certificate with English as one of the modules passed. Alternatively, a post school qualification may also be considered, for example, an FET/National Certificate, NQF (OQSF) Level 4, minimum Credits 120.
This programme is offered by Boston City Campus in the distance mode of education with support provided at Learner Support Centres. Apply to register at any Boston City Campus Learner Support Centre nationwide.
All modules are compulsory and must be passed.
Possible employment opportunities include, but are not limited to:
- Junior Advertising/Brand Administrator and/or Coordinator
- Junior Communications Officer
- Brand Ambassador/Event Coordinator
- Advertising (Sales, Campaign, or Project)
- Marketing/Brand/Communication Agent/Rep
Did you know that Boston does not work on a points system
Although your subjects may be considered, Boston does not use a point system for entry.
Your endorsement says it all.
Your endorsement says it all.
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Various How You’ll Be Assessed (ASC, ASW and AS2) are used throughout the modules in the programme. For example, AS2 is predominantly applied in this programme and consists of a Formative Assessment (FA1), also known as an assignment or test, which count fifty percent (50%) towards the overall mark.
The Summative Assessment in the form of a final exam or capstone project (SA1), will count fifty percent (50%).
No supplementary assessment is provided for FA1. A maximum of one (1) additional supplementary assessment opportunity is provided for SA1, which will be charged for. Please consult the Fact Sheet and Student Rulebook for additional, detailed programme information.
On completion of the programme, graduates will have the necessary knowledge and practical skills required to:
- Operate effectively in the workplace using a number of Windows-based end-user applications
- Apply general communication principles to real life situations
- Manage technology resources in organisations
- Apply basic analysis processes to key concepts and principles of advertising and brand management theories
- Demonstrate entrepreneurial skills
- Identify the socio-economic needs of society and display cultural sensitivity within organisations
BOSTON HIGHER EDUCATION PROGRAMME
On successful completion the Learner will be issued a Higher Certificate in Advertising & Integrated Communication Practice, NQF Level 5, SAQA ID 90819, minimum 136 credits from Boston City Campus.