Advertising, Communication & Public Relations
Media Consultant Short Course
The Media Consultant Short Course gives you a solid foundation in how advertising, journalism and public relations shape communication inside modern organisations. You explore how media messages are created, how audiences respond and how different channels influence public perception. This grounding prepares you for advisory and support roles across South Africa’s media and communication landscape.
You also gain practical insight into newsroom processes, brand communication and the role PR plays within a business. This helps you guide messaging, support campaigns and assist with media planning in real work environments.
This programme is offered by Boston City Campus in the distance mode of education with support provided at Learner Support Centres. Apply to register at any Boston City Campus Learner Support Centre nationwide.
Programme Summary
Programme Name
Media Consultant
Programme Type
Short Learning Programme
Entry Requirements
Open Entry
Credits
Non-credit Bearing
Duration
1 Year (full-time)
All modules are compulsory and must be passed.
- Word Processing*
- Spreadsheets*
- Presentation Graphics*
- Understanding the Internet*
- Outlook*
- Principles of Advertising*
- Principles of Journalism*
- Introduction to Public Relations*
- Business English*
- General Office Practice*
- Media Law 1 (OMLW11615)*
*Formative Assessments are undertaken and the highest grade achieved in Formative Assessment is retained. The final grade is based on the Summative Assessment only. A maximum of one (1) additional supplementary assessment opportunity is provided for the Summative Assessment, which will be charged for.
- Ability to operate effectively in the workplace using a number of Windows-based end-user applications
- Insight into job functions of advertising and journalism
- Knowledge of full PR function within an organisation – planning, implementing and monitoring
- Ability to utilise word processing and presentation graphics with ease
BOSTON SHORT LEARNING PROGRAMME
On successful completion the Learner will be issued a Boston Short Learning Programme Media Consultant.