Business Management & Leadership, Marketing Administration & Service
Higher Certificate in Marketing Practice
Study the Higher Certificate in Marketing Practice with Boston City Campus. This Higher Certificate introduces you to how marketing works in South Africa’s business environment and shows you how brands attract customers, communicate value and respond to changing market conditions.
You build a clear understanding of the principles that drive marketing decisions and the role marketing plays in supporting business growth.
When you study with Boston, you explore real marketing scenarios that show how messages are shaped, how audiences behave and how digital platforms influence buying decisions. You develop confidence working with brand communication, customer engagement and promotional activity.
This qualification prepares you for entry level roles in marketing support, brand coordination and communication assistance. It also provides a pathway into further marketing or business study for those who want to progress into more advanced marketing and communication roles.
Higher Certificate in Marketing Practice
Time to Complete
1 Year (min) - 3 Years (max)
Study Options
Full-time or Part-time
Credits
122
NQF Level
5
SAQA ID
97230
Field of Study
Entry Requirements
National Senior Certificate (NSC), with English passed with endorsement for admission to Higher Certificate study; or National Certificate (Vocational) (NC(V)), with English passed with endorsement for admission to Higher Certificate study; or prior to 2009, Senior Certificate with English as one of the modules passed. Alternatively, a post school qualification may also be considered, for example, an FET/National Certificate, NQF (OQSF) Level 4, minimum Credits 120.
This programme is offered by Boston City Campus in the distance mode of education with support provided at Learner Support Centres. Apply to register at any Boston City Campus Learner Support Centre nationwide.
All modules are compulsory and must be passed.
Possible employment opportunities include, but are not limited to:
- Junior Marketing/Brand Analyst
- Service, Sales or Product Representative Assistant
- Junior Sales Promotions Office
- Micro Business Marketer/Owner
- Assistant Brand Promoter
- Assistant Event Coordinator/Planner
- Assistant or Junior Market Researcher/Advisor/Consultant
Did you know that Boston does not work on a points system
Although your subjects may be considered, Boston does not use a point system for entry.
Your endorsement says it all.
Your endorsement says it all.
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Various How You’ll Be Assessed (ASC, ASW and AS2) are used throughout the modules in the programme. For example, AS2 is predominantly applied in this programme and consists of a:
- Formative Assessment (FA1), also known as an assignment or test, which count fifty percent (50%) towards the overall mark.
- The Summative Assessment in the form of a final exam or capstone project (SA1), will count fifty percent (50%).
No supplementary assessment is provided for FA1. A maximum of one (1) additional supplementary assessment opportunity is provided for SA1, which will be charged for. Please consult the Fact Sheet and Student Rulebook for additional, detailed programme information.
On completion of the programme, graduates will have the necessary knowledge and practical skills required to:
- Operate effectively in the workplace using a number of Windows-based end-user applications
- Apply general marketing principles to real life situations
- Manage media and technology resources in organisations
- Demonstrate marketing/business communication and brand management skills
- Demonstrate entrepreneurial skills
- Identify the socio-legal implications of media law within society and display cultural sensitivity with its application
BOSTON HIGHER EDUCATION PROGRAMME
On successful completion the Learner will be issued a Higher Certificate in Marketing Practice, NQF Level 5, SAQA ID 97230, minimum 122 credits from Boston City Campus.