Advertising, Communication & Public Relations

Bachelor of Commerce in Strategic Communication Degree

Study the Bachelor of Commerce in Strategic Communication Degree with Boston City Campus. Our course prepares you for roles in South Africa’s communication and business sectors, where clear strategy and strong messaging support performance, reputation and growth.

You study communication strategy, marketing communication, media planning, digital strategy and stakeholder engagement and learn how organisations shape messages to influence audiences and achieve goals.

When you study with Boston, you gain practical insight into how communication guides decisions in business, government and the social sector. You learn how to analyse audiences, manage media channels, interpret data and respond to issues that affect brand trust and organisational outcomes.

This prepares you for roles in communication strategy, PR, digital communication, corporate communication and brand management. This Degree also supports further study in business, marketing and communication leadership.”

Bachelor of Commerce in Strategic Communication

Time to Complete

3 Years (min) - 9 Years (max)

Study Options

Full-time or Part-time

Credits

378

NQF Level

7

SAQA ID

122863

Field of Study

Advertising, Communication & Public Relations
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Entry Requirements

National Senior Certificate (NSC), with English passed and with endorsement for admission
to Bachelor’s study; or National Certificate (Vocational) (NC(V)), with English passed and with
endorsement for admission to Bachelor’s studies; or prior to 2009, Senior Certificate with
English as one of the modules passed.

A number of post school qualifications may be used for admission and/or advanced
placement into the degree programme with due regard for the 50% credit transfer rule and
guidelines of progression and articulation. For example, a Higher Certificate, NQF (HEQSF)
Level 5, minimum Credits 120; or a Diploma, NQF (HEQSF/OQSF) Level 6, minimum Credits 240
or 360, subject to Matriculation Board endorsement, see Quick Facts.

This programme is offered by Boston City Campus in the distance mode of education with support provided at Learner Support Centres. Apply to register at any Boston City Campus Learner Support Centre nationwide.

All modules are compulsory and must be passed.

Graduates will be able to pursue opportunities* in the commercial world of work including:

  • Corporate Communications
  • Junior/Specialist
  • Marketing and Brand Assistant
  • Advertising and Promotions Assistant
  • Digital Marketing and Social Media Junior/Manager
  • Public Relations Assistant/Manager
  • Communications Junior Consultant
  • Entrepreneur or Business Owner
  • Event Manager or Coordinator
*Certain occupational objectives are provided for in foundational form and may require further specialisation or experience.

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Did you know that Boston does not work on a points system

Although your subjects may be considered, Boston does not use a point system for entry.
Your endorsement says it all.
Semester ASemester B
  • Computer Literacy
  • Academic Literacy
  • Business Management 1
  • Strategic Communication 1: Introduction to Communication
  • Computer Literacy Advanced
  • Marketing Management 1
  • Commercial Law 1
  • English Foundations for Communication Students
  • Accounting Principles
Semester ASemester B
  • Business Management 2
  • Strategic Communication 2A: Principles and Practices of Strategic Communication
  • Economics 1
  • Business Ethics
  • Strategic Communication 2B: Business Communication
  • Strategic Communication 2C: Integrated Marketing Communication
  • Public Relations and Digital Media
  • Financial Accounting 1
Semester A Semester B
  • Business Management 3
  • Strategic Communication 3A: Brand Management
  • Financial Management
  • Research Methods
  • Strategic Communication 3B: Media and Communication in Society
  • Project Management
  • Strategic Communication 3C: Strategic Communication Strategy
  • Public Discourse Law
All modules are compulsory and must be passed.

Various How You’ll Be Assessed (ASC, AS1 to AS8) are used throughout the modules in the programme. For example, AS4 is predominately applied in this programme and consists of Formative Assessment (FA1 and FA2), also known as assignments or tests, which count forty percent (40 %) – twenty percent (20 %) each – towards the overall mark. Summative Assessments in the form of a final exam or capstone project (SA1), count fifty percent (50%), and a research or reflective essay (SA2) count ten percent (10 %) towards the overall mark.

No supplementary assessment is provided for FA1 and FA2. A maximum of one (1) additional supplementary assessment opportunity is provided for SA1 and SA2 respectively, which will be charged for. An overall mark of fifty percent (50%) is required to pass a module. Please consult the Fact Sheet and Student Rulebook for additional, detailed programme information.

On completion of the programme graduates will have the necessary knowledge and practical skills required to:

  • Demonstrate an understanding of and the ability to utilise and apply information technology systems and platforms in the strategic communication context.
  • Demonstrate competence in the ability to compile, analyse, structure and present material in a logical and coherent manner.
  • Demonstrate understanding of the theoretical principles, theories, functions, and strategies underlying the business environment in a local and global context.
  • Demonstrate knowledge and understanding of the fundamental principles of economics, accounting, and financial management in the business context.
  • Demonstrate knowledge and applied understanding of ethics and the laws governing strategic communication.
  • Demonstrate integrated knowledge and applied understanding of the principles, theories, and practices underlying strategic communication.
  • Demonstrate detailed knowledge and applied understanding of the principles, theories, and practices of marketing for strategic communication.
  • Demonstrate applied understanding of the principles, theories, and methodologies of research for strategic communication.

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