Public relations is about people, communication, and influence. It is how brands and organisations shape the stories that connect them to the world. If you enjoy writing, creativity, and helping ideas reach people, then the PR industry might be exactly where you belong.
The Higher Certificate in Public Relations Practice at Boston City Campus gives you the foundation to start building your career in this fast-moving industry. You will gain practical experience, insight into how media and reputation work, and the confidence to communicate professionally from day one.
Building your foundation in communication and media
This one-year qualification, registered as SAQA ID 122887 at NQF Level 5 with 124 credits, introduces you to the principles of modern communication and media. You will explore how reputation is built, how messages are shaped for different audiences, and how digital media has transformed the way organisations communicate.
You will also study business communication, marketing, and digital media to understand how public relations fits within the larger communication environment.
What you will learn
The qualification focuses on developing the key skills needed in public relations today. You will learn to;
- Write clear press releases and media statements.
- Plan and manage communication campaigns.
- Build relationships with journalists and stakeholders.
- How to analyse audiences and tailor messages to suit them.
- How to use social and digital media effectively to reach the right people.
When you finish, you will be able to think strategically, communicate persuasively, and manage communication projects with confidence.
Career opportunities
Public relations is a growing and versatile profession. You can work in corporate communication, marketing, media, non-profit organisations, or event management.
Graduates often move into roles such as Public Relations Assistant, Communication or Marketing Coordinator, Media Relations Officer, Social Media Assistant, or Events and Promotions Officer.
This qualification also creates a pathway to further study, including the Bachelor of Commerce in Strategic Communication Degree at Boston City Campus.
Real-world learning
Boston’s teaching model focuses on connecting learning with practice. You will complete assessments that reflect real-world communication challenges, allowing you to apply theory to practical situations. By the time you graduate, you will have experience that demonstrates your ability to work professionally in the field.
Study online from anywhere
The Higher Certificate in Public Relations Practice is available fully online, supported by Boston’s national network of 50 learner Support Centres. You can study full-time or part-time, depending on your schedule. with 24/7 access to learning materials and included textbooks - no hidden costs.
Accreditation and recognition
The qualification is accredited by the Council on Higher Education and registered with the South African Qualifications Authority and the Department of Higher Education and Training. Boston City Campus is also internationally recognised through the British Accreditation Council.
This gives your qualification both local and international credibility.
Take the next step
Apply now or explore other qualifications such as the Higher Certificate in Marketing Practice or Diploma in Event Management.
Public relations is about shaping how the world listens, responds, and connects. Every campaign, every message, every story begins with someone willing to speak up and be heard. Let this be where your story in public communication begins.