The Business of Music: a gateway into the industry
The music business is a constantly changing industry that involves creating, marketing, and selling music. It includes everything from artists and record labels to streaming services and concert promotors. Success in this field requires a blend of musical talent and a good understanding of the business side of things.
This short learning programme aims to instruct students on the business aspects of the music industry, covering key players, business strategies, and entrepreneurial challenges faced by professionals. The course seeks to enhance students’ technical skills, creative abilities, and critical thinking within the real of the music business.
The Business of Music: a gateway into the industry
Short Learning Programme
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Duration: |
2 months (minimum) 11 months (maximum) |
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Credits: |
Non-credit bearing |
Entry Requirements
Grade 11 Certificate; or National Certificate: (Vocational) Level 3; or equivalent qualification; or alternatively, learners can apply for RPL entry into the SLP from the Academic Committee at Boston Head Office.
The Business of Music is offered by Boston City Campus Head Office in the distance e-learning mode of provision, with all Boston City Campuses operating as Support Centres. Register at any of the forty-seven (47) Boston City Campus Support centres countrywide or online.
All modules are compulsory and must be passed.
The Short Learning Programme provides exciting entry career opportunities in the fields of music and music business, for example:
- Artist Manager
- Artist Agent
- Entrepreneur
- Concert Promoter
- Booking Agent
- Independent Radio Promoter
- The Business of Music
SC Assessment Strategy 2 (ASSC2): The formative assessments (FA1 & FA2), also known as an assignment or test, will count sixty percent (60%) – thirty percent (30%) each – towards the overall mark. The summative assessment in the form of a final exam (SA1), will count forty percent (40%).
- Understand intellectual property protection for music, including trademarks, copyrights, and legal steps to safeguard your creative work and artistic identity.
- Identify and differentiate between the main players in the music industry, such as artists, managers, labels, publishers, distributors, promoters, and digital platforms.
- Understand the various revenue streams in the music industry, including recorded music sales, streaming royalties, live performances, licensing, merchandise, and sync placements.
- Develop an understanding of brand identity and its importance in creating a unique and recognisable image as an artist and musician.
- Understand entertainment entrepreneurship, including its principles, challenges, and opportunities in the creative industries.
- Understand the diverse career roles within music production, including audio engineering, sound design, mixing, mastering, and production coordination.
- Develop the ability to conceptualise and define the scope and vision of an independent music production project, including the genre, style, and creative direction.
On successful completion the learner will be issued with a The Business of Music Short Learning Programme.