How BMH Grad, Michaelson Gumede found his true calling

Contributed by Michaelson Gumede – Reporter & Boston Media House grad

In some way or another, we all grew up idolizing popular individuals in various professions, particularly in fields we sought to be experts in one day. When I was about 10 years old in primary school, I always looked forward to the arts and culture classes because my teacher was quite lazy and she would tell us to find an old magazine and cut out pictures, paste them in blank pages of an exercise book – sounds boring, right?

My classmates and I used to do this at least three times a week for 45 minutes and as you’d imagined, it really irked some of my mates. Ironically, I enjoyed that process because I would always come to class with two of the most popular soccer magazines in the country, ready to etch out my favourite players and engrave them into my book.

A couple of years after primary school, I fell in love with other professions like radio, particularly talk radio, and I was also fascinated with television production.  Also, I always wondered how advertisers were so sure that if they splashed their products all over television, newspapers, and radio, people would flock to their stores.
Advertising puzzled me and left me with so many unanswered questions.

It’s not unheard of for recent matriculants to suffer a little confusion when it comes to choosing a career path. My mind was half made up about studying journalism but part of me was still eager to learn about the makings of radio and figure out how those advertisers’ minds worked.

And then I came across a Boston media House billboard, talking about a Diploma in Media Practices where you get to learn everything media. At that time, Boston only offered a Diploma in Media Practices, but they now offer degrees and specialisations that rage from Digital Marketing & Animation to Television & Radio.

When I saw that billboard I didn’t hesitate, I applied and was immediately enrolled in the program. Trust me, that was one of my best decisions. I came to understand how advertisers segment particular targeted audiences and they advertise their products based on demographics and something called supply & demand. This Diploma gave me the opportunity to learn in a fully equipped, state of the art studio. We were taught the technical and presenting side of things, and to be honest, I was almost convinced to dump the written word for the spoken one, but passion prevailed.

My fascination with television production was finally put to bed and now I know how you can become a film director or a scriptwriter if you’re properly armed with that qualification. Most importantly, this Diploma fully equipped me with extensive knowledge in my specialization of journalism. And in a short space of time post-graduation, I saw my dream of being a sportswriter come to pass.

A lot comes with the specialisations that Boston Media House offers. For example with radio as a major, you can headline some of the biggest stations in the land just like DJ Fresh does as a breakfast show host. If you’re an introvert and not one for the spotlight, don’t panic, there’s plenty of room for you in the background. You can work as a technical producer or a content producer. Same goes for the marketing and advertising qualifications. Opportunities range from being an account executive to a marketing strategist.

BMH Graduate Michaelson Gumede now works at The Citizen

I spent three solid years at the Media House Campus where I was brewed from raw stone to a sparkling diamond. If you read the back pages of The Citizen newspaper, six times a week, you are most likely to come across one of my masterpieces. If you ask me, the greatest thing about the institution is the intimacy of the campus. It is a lovely petite environment and the student culture is truly amazing!

Bostonites more than just role models for young women

Bostonites more than just role models for young women

“The Miss South Africa pageant for 2020 forges ahead despite the limitations of lockdown and after a round of public voting the field has been cut to 15 finalists.” Boston City Campus and Boston Media House are thrilled to have one graduate and one 4th year student amongst these gorgeous finalists!  We are rooting for:

Natasha Joubert (22), from Centurion, Tshwane, Gauteng is a Public Relations Officer at RFJ Inc. Attorneys and founder and owner of Natalia Jefferys (Pty) Ltd. She has a BCom Marketing Management Graduate from Boston City Campus.

And of course, we are also rooting for Olin-Shae De La Cruz (26) who comes from Bryanston, Gauteng and is in her final year of a bachelor’s degree in Business Administration in Media Operations Management at Boston Media House.

Perusing the background of the 15 finalists shows how much the youth of today value higher education as well as entrepreneurship. These ladies are true role models and outstanding examples of leaders.

Graduation emerges as the best indicator of successful employment in the workplace”.  This is evident when comparing the statistics of youth in the 15 – 24 year old category with an unemployment rate of graduates at 31 % while youths who have other tertiary qualifications, a matric and less than a matric have an unemployment rate of 47,5%, 55% and 58,4%,  respectively,” states Ari Katz, CEO of Boston. “In our current pandemic that looks set to continue for an extended period of time, both locally and globally, the value of higher education and moreover, a degree, has increased drastically in order to successfully find and maintain employment. “Qualifying with higher education shows your employer that you have staying power, commitment and self-confidence, which is very attractive to companies looking to find new and creative ways to increase production, sales and effectiveness in service”, says Katz. Therefore these ladies have identified for themselves that attractiveness comes in different formats!

While Covid19 has affected all previous stats and reports, the following remains valid, perhaps even more so in this current environment. According to a 2018 World Bank Report Overcoming Poverty and Inequality in South Africa : An Assessment of Drivers, Constraints and Opportunities; a higher level of education of the household head and having access to stable labour market income,  are key determinants for households to achieve economic stability in South Africa.

“Living in a household where the head has attained some tertiary education reduces the average risk of poverty by about 30 percent compared to those living in households where the head has no schooling,” says the report which states that poverty also tends to be a more temporary phenomenon for those with higher labor market earnings.

“Our youth need to be equipped to maximise workplace opportunities.  As educators we can further equip them with entrepreneurial skills, where our graduates are groomed in leadership, enabling them to start new businesses while contributing to the creation of new employment opportunities which sets up a virtuous cycle of job creation. These two stellar young ladies are amazing role models for school leavers, having committed to and achieved quality education” concludes Katz.



Boston, the importance of ensuring graduates are work place ready

Boston, the importance of ensuring graduates are workplace ready

Boston City Campus has been successfully educating school leavers for nearly 30 years. Growing their course offering in line with the skills demands of industry, they now offer over 80 professional career options, degrees, postgrad, diploma’s and higher certificates. Established in 1991, Boston now boasts 45 support centres nationwide offering careers in IT, Management, Accounting, Travel and more.  And offering skills geared towards the fourth industrial revolution, accounting for a changing world in which we now find ourselves.  Boston also offers free career counselling to readers worth R500.00, without any obligation. Various study options suit the needs of both school leavers and working learners. In addition, payment plans assist all learners to be able to achieve their academic dreams. Education experts agree that eLearning is essential to current studies. Boston uses blended mode teaching that includes technology and increases knowledge retention. This method increases skills transfer to ensure learners are work-ready on graduation. Boston created the unique Graduate+ programme, encouraging, assisting and rewarding learners to gain work experience during and after their studies, to build their cv’s and attain the job of their dreams. Boston ensures that learners graduate with the skills sets required by the business. See what past student and successful graduate Bernard Maluleka has to say: “I am a 2000 Boston Graduate.

I started work at Standard Bank in 2007. Started from the IT Service Desk and then moving to Mainframe Support. Later my job growth included  Team Lead for Logical Access Management supporting UK based employees.  Now I am with My Access – as an IT Analyst for a team that is responsible for the automation of Application Access for the bank. Boston has really played a great part in establishing my career in IT and I am forever grateful.”

The life of a student is a privileged one. You learn. Perhaps earn. And change the trajectory of your career to upwards!  Take advantage of the fully online application, registration and learning possibilities to further your studies,. See more at




A Broad Based BCom gives you the edge in business.

“Opportunities don’t happen. You create them,” says Chris Grosser. I believe this quote to be 100% authentic as it truly illustrates my personal journey with Boston. So, says Oriellah Davis, BCom graduate of Boston City Campus. “After school, there are so many opportunities staring students straight in the face, however, there always is that daunting question about “What it is you really want to do after school?” How many of us really have the answer to that question? I’m guessing not many. It is because of that daunting question that I found myself enrolling at Boston to begin my tertiary schooling career, and although having no clue as to what it was I wanted I was able to find it through my educational journey at Boston”

Oriellah continues that no matter where you stand on the academic scale, “I found that by doing my BCom degree in Management Marketing that it was an outstanding way for me to secure my future endeavours, whatever they were to be. I think when it comes to getting a job, it’s all about your interpretation of how you can make all those years of theoretical studying into something practical. I really felt that Boston gave me that chance. They very much encouraged me to work hard and follow my passion. As I began to study more and more, I realised that there was so much room to implement the theories and concepts I had learned in my textbooks into real-life situations”.

Oriellah continues saying that she is so grateful to Boston as “I had the opportunity to work for 3.5 years and study my BCom simultaneously. In October 2019 I was offered my first Marketing Internship at a Digital Marketing Agency called CBR Marketing. Its truly been an unbelievably fulfilling experience for me and I hope that all those other hard-working graduates get to experience the same feelings that I was able to experience.”

Nonhlanhla Dube, counsellor at Boston, says that “B.Com. Graduates are preferred in the H.R. Department in all areas of Corporate Sector, Tourism, Hospitals, and Hotel Industry —because they have the fundamental knowledge of finance, marketing, operations and systems, budgeting and business planning.”

Commerce graduates having studied marketing and marketing management can also look at positions in management, consultation, product management, market research, and public relations — in the Promotional and Advertising Sectors.

Banking is an option for graduates of BCom Management Marketing and the Bachelor of Accounting. Bankers are now involved in customer services, investments, advice and more. Do you enjoy dealing with numbers daily? Can you take the pressure? Consider stockbroking. There are a whole lot of people involved in the field including the dealing room, the operations, compliance, research, and sales. The Insurance Sector is an area with almost unlimited potential. The Insurance Industry is emerging as one of the largest employers in the country today. Commerce graduates will also find profitable openings in this field as agents or in other capacities.

Start generating ideas and let your mind be open to all possibilities. Entrepreneurship is about initiative, imagination, flexibility, creativity and the capacity to see change as an opportunity. Commerce graduates are well suited to entrepreneurial opportunities as they will need the ability to plan and act with a financial background.

Nonhlanhla concludes that commerce graduates gain good employment prospects. “The choice is yours, look at all the opportunities, ask questions and seek advice. There is almost no area of business today where your analytical, accounting, marketing, and H.R. skills cannot be used.  No other degree has the advantage you have in the job market. You will learn a variety of subjects and develop skills best suited for today’s globalised business requirements”.

Call 011 551 2000.

SA institution aligns itself for graduate placement and alignment with corporate SA

Are SA graduates more likely to find employment?

According to the latest stats released by Stats SA for Q1 2019, unemployment impacts most heavily on South Africa’s youth in the 15 -24 age group, with the youth in this age group experiencing an unemployment rate of 55.2 %.  Graduates fared better than their non-graduate peers, with an unemployment rate of 31,0% during this period.   However, compared to the graduate unemployment rate of 19.5% for Q4 of 2018, the graduate unemployment rate increased 11,4 percentage points quarter-on-quarter.

“However, as Stats SA points out, the graduate unemployment rate is still lower than the rate among those with lower educational levels, meaning that education remains key to these young people’s prospects’ improving in the South African labour market,” states Ari Katz, CEO of Boston City Campus..

Graduation emerges as the best indicator of successful employment in the workplace.  This is evident when comparing the statistics of youth in the 15 – 24 year old category with an unemployment rate of graduates at 31 % while youths who have other tertiary qualifications, a matric and less than a matric have an unemployment rate of 47,5%, 55%, and 58,4%,  respectively,” states Katz.

Stats SA reports that the burden of unemployment is concentrated amongst the youth (aged 15–34 years), accounting for 63,4% of the total number of unemployed persons.

This means that almost 4 in 10 young people in the labour force are without a job, with the unemployment rate within this group at 39,6% in the 1st quarter of 2019. Just under 30% of the youth have jobs and about half of them (48,8%) participate in the labour market.

“Education levels, a stable economy and labour market are key factors which can contribute to alleviating unemployment in South Africa.  In turn, this will enable households to achieve economic stability,” says Katz.

Using these stats as motivation, Boston Has created a unique programme in the education market. Called Graduate Support Services, it includes a process to follow starting at the graduate’s branch and following through the HOD of the support programme. “The intention is to provide a number of practical steps for the graduate to follow, hand-holding if you will, to assist the graduate step by step to eventual successful job placement. “ In fact “, says Katz, “ we believe in this programme, together with our quality education to such an extent, that should the graduate who has adhered to all our T’s and C’s and all our recommendations and still not find a successful placement, we will give the graduate a postgraduate scholarship.”

According to a 2018 World Bank Report Overcoming Poverty and Inequality in South Africa: An Assessment of Drivers, Constraints, and Opportunities; a higher level of education of the household head and having access to stable labor market income,  are key determinants for households to achieve economic stability in South Africa.

“Living in a household where the head has attained some tertiary education reduces the average risk of poverty by about 30 percent compared to those living in households where the head has no schooling,” says the report which states that poverty also tends to be a more temporary phenomenon for those with higher labor market earnings.

“The World Bank’s report emphasis on education, echoes that of Stats SA,” says Katz.  “Supporting opportunities to provide tertiary education is the responsibility of government and all educational institutions.  Additionally, tertiary educational institutions need to implement specific programmes such as the Boston Graduate Support Services Programme, which facilitate graduate’s employment in the workplace.”

“Our youth need to be equipped to maximise workplace opportunities.  As educators we can further equip them with entrepreneurial skills, where our graduates are groomed in leadership, enabling them to start new businesses while contributing to the creation of new employment opportunities which sets up a virtuous cycle of job creation,” concludes Katz.

Boston’s Graduate+ Programme aims to further job placement security for graduates

Boston’s Graduate+ Programme aims to further job placement security for graduates

Known for its innovation and high academic standards, Boston City Campus and Business College is introducing a new first in tertiary education in South Africa.

As one of South Africa’s leading academic institutions, Boston City Campus and Business College focuses on a well-rounded education, both academically and practically.

From January 2019, Boston students will be further supported through the introduction of the new Graduate+ Programme.  This innovative programme emphasises the confidence that Boston and the market have placed in the high quality of its qualifications. Because of this, Boston guarantees that the Boston graduate:


  1.       Will find employment;


  1.       Boston will provide assistance in helping the student to find employment;


  1.       Boston will provide complementary further studies to enhance the graduate’s employability;


  1.       Boston will provide the graduate with R50,000.


“The Graduate+ Programme is part of the Boston ethos of putting our students at the centre of our educational offering. We want our students to know that they are supported through the entire process of getting a qualification. From the first day of their studies right through to completion and finding a job, Boston will support the student to ensure that he/she has the requisite knowledge, skills, and attitude to tackle the market and be equipped for the 4th Industrial revolution,” says Boston CEO Ari Katz, who believes in providing a personalised learning experience, meeting the educational and work environment needs of each student.

This is facilitated through top academic instruction, accompanied by the opportunity to develop practical skills by exposing students to real workplace environments, enabling students to differentiate themselves in the competitive workplace market.

To this end, the institution’s rigorous academic programmes are reinforced by a combination of academic support and experience in the corresponding industry through Boston’s dynamic Work Integrated Learning Programme.

“Students need to be equipped with workplace skills.  Applying their academic knowledge in a real-life context gives them a practical learning environment to do just that,” says Katz about the practical programme, which also teaches students how to go out there and get a job in their particular industry.

Students are kept informed about the latest developments in their particular field, both from their studies and through their workplace opportunities.

Additionally, because the academic institution’s exacting standards are in line with international educational requirements, Boston has been accredited by the British Accreditation Council (BAC). This provides students with a gateway to studies at international institutions and work opportunities.

For these reasons, Boston’s confidence in their courses is such that qualifications are now underpinned by the Graduate+ Programme, as further support to assist students in succeeding in the workplace.

This is a unique offering and the very first of its kind in Southern Africa!

Eligible Boston graduates will have to meet the necessary academic criteria and ensure that they pass each year, completing their qualification in the requisite time frame.

“Boston qualifications aim to produce individuals who have an education and are also job-ready”, explains Katz. “Graduates are prepared with training that puts them in a position to walk straight out of their studies and into a job.  Our focus is on incorporating Work Integrated Learning into all degrees and higher education, enabling our students to develop the necessary skills,” says Katz about the programme, which is geared to help students secure employment and achieve financial independence. To this end, Boston also offers courses in financial independence to all students at no extra cost.

“The new Graduate+ Programme is a further investment in our students’ futures. We are very excited to offer the programme as a testament to our confidence in the standard of Boston qualifications,” says Katz.

“We want our students to know that they are supported throughout their studies.  They can rest assured in their future security of finding employment and achieving financial independence after graduating from our tertiary institution,” concludes the Boston CEO.

Contact the Boston Call centre on 011 551 2000, visit

Degrees at Boston

Degrees at Boston

Pretty much everyone who undertakes a journey to university is thinking about the amazing career prospects they will have once they complete their bachelor’s degree. In recent years the graduate job market has become increasingly fierce, and standing out amongst all the other recent graduates is tough. It is likely to take some years to climb the career ladder, and a mindset of continuous learning is an advantage.

“Tomorrow’s leaders must be equipped with new-age competencies in order to have successful careers.” So says Ari Katz, CEO of Boston City Campus & Business College. “This will ensure that graduates will be in demand by employers,” he says.

Accredited by the Council on Higher Education, at level 8, the Boston Postgraduate Diploma in Management (PG Dip) provides prospective graduates, (with or without work experience),  with a unique postgraduate opportunity to gain advanced knowledge of business and general management. According to Dr. Hendrik Botha, Head of Institution at Boston, “this qualification incorporates the core management competencies for emerging and aspiring leaders in our rapidly evolving societies. Students will acquire skills and values such as adaptability, assertiveness, conflict resolution, integrity, interpersonal, professional etiquette, leadership, communication, time management, and frustration tolerance”.

The qualification further focusses on vital management practices, such as quantitative competencies for data-driven management and decision making in the digital era, including operations, people management, and others.

“The accounting and finance fields offer wonderful prospects for those who have a passion for numbers, detail and analysing information. The industry expects that an accountant has integrity, killer time management skills, great organisational and communication skills and a strong sense of ethics.

I see an accountant as someone who is focussed, driven, committed, determined, and a go-getter. An accountant has a hunger for knowledge, continuously develops her/his skills and strives for success” says Charmari Wolmarans CA (SA), Academic and Quality Manager at Boston City Campus & Business College.

Maintaining discretion is essential, and you will need to be the kind of person that can integrate information and from that draw conclusions. If this is the career for you, enroll for the Bachelor of Accounting at Boston.

Would you like to join an elite group of Commerce graduates with acumen in both Business, Finance; and Law?

Consider a career in commerce with a focus on the legal aspect of this exciting industry. Prepare for a dynamic legal future, in the public or commercial sector.

According to Barry Schwartz, Attorney at Law as well as a consultant to Boston, “With a BCom in Law you will master the theory, principles, and applications of law and commerce, including business, mercantile law, financial management, and human resources management. Using these skills and the knowledge you gain in the degree, you will be able to participate in legal aspects of commerce required by your company”.

Schwartz says that “running and operating a business these days is a minefield in terms of what you have to know, what you can say, how you can advertise, what the implications are for opening a new business, handling competitors – a whole host of issues arise. We realised that there is a business in running a business!”

Dr. Linda Meyer, Dean: Institutional Advancement at Boston is a fan of degrees in Social Science. Meyer says that; “your social science degree prepares you for many careers in many fields.

Social science is a powerful academic foundation that provides you with the opportunity to develop skilled employees. These include oral and written communication, interpersonal, teamwork, technical, analytical, critical thinking, organizational, and problem-solving skills.

While a social science major does not provide a profession, it does open employment opportunities in the Fourth Industrial Revolution thinking and specific skills development”.

The Boston Degrees can be done part-time, full time as well as through online lectures in order to accommodate the training needs of students.