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Higher Certificate Marketing specialisation Digital Music

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  • Course overview

The purpose of this programme is to ensure that individuals are equipped with the foundational knowledge, theory and methodology of the important disciplines associated with marketing practices, computer literacy, digital music and orientation to the world of work. This enables certificated students to demonstrate initiative and responsibility in an academic context where application of principles and theory are emphasised as a basis for further undergraduate studies and/or access to a wide range of careers within civil society, the public or private sectors.

Download the fact sheet.

  • Career opporutinites
  • Club Promoter
  • Assistant Mobile DJ Manager/Marketer
  • Assistant Club DJ Promoter/Marketer
  • Entry-level – Remixer and/or – MusicProducer
  • Junior Marketer of Sound and MusicDesign for Games, TV and other Multimedia Applications
  • Advertising/Event (Sales, Campaign or Project) Assistant
  • Junior Marketing/Brand/Event Coordinator/Assistant
  • Assistant or Junior Researcher/Advisor/Consultant in Advertising, Branding and Marketing
  • Service, Sales or Product Representative Assistant
  • Marketing Assistant or Junior Communications Officer
  • Micro Business Owner
  • Key Information

Based on the credits and notional hours of this qualification, the minimum duration is three (3) semesters over a period of eighteen (18) months, and the maximum duration is three (3) years. For more information see, Table overleaf.

A minimum requirement for admission into the higher certificate is a:

  • National Senior Certificate (NSC); or
  • National Certificate (Vocational) (NC(V)) Level 4; or
  • Prior to 2009, Senior Certificate; or
  • Further Education and Training (FET) Certificate.

The Academic Calendar Sem A & B 2023 outlines the most important dates for the Boston higher education offerings and will assist students to plan for success. For more information see Tables appended. Please note that Sem A 2023 commences on Monday 20 February 2023. Please note that Sem B 2023 commences on Monday 31 July 2023.

There are two options available for applications, for more information see Diagram overleaf.

Option 1
Visit the website and follow the links provided. Complete the online ‘Application for Admission Form’ and upload all the necessary supporting documentation.

Option 2
Visit a Support Centre to complete the form online and upload all necessary supporting documentation.

  • Key outcomes

On completion of the programme, graduates will have the necessary knowledge and practical skills required to:

  • Operate effectively in the workplace using a number of Windows-based end-user applications

  • Apply principles of marketing and integrated communication practice to real life situations

  • Analyse market research and sales data

  • Demonstrate an understanding of musical genres and styles and their influence on the DJ / music industry

  • Understand the basics of music composition with a focus on modern and electronic styles

  • Demonstrate working knowledge of the business elements of the music industry

  • Course modules

01.

Music Business Theory

02.

Audio Production Fundamental Theory

03.

DJ101 Theory

  • Course modules

01.

Music Production Fundamentals 1 (Propellerheads Reason)

02.

Music Production Fundamentals 2 (Native Instruments)

03.

Music Theory

04.

Cubase And Audio Engineering Theory

05.

Advanced Production And Post Production

  • Our course fees

The Boston Short Learning Programme consists of four (4) compulsory modules, see Table below.

Prescribed textbooks are included in the Module Fee.

As the Module Fee is a package fee, the Module Fee cannot be varied. The Module Fee, therefore, cannot be varied due to the student being in possession of the prescribed textbook and/or courseware prior to the commencement of the module and/or re-registration etc.

Course sample
  • Your Lecturer - Ryan Murgatroyd

Having secured his relationship with Get Physical music he assisted and featured in the release of the first ever ‘Africa Gets Physical’, now an annual compilation series. Ryan is currently working on new material in studio as well as the launch of Ryan’s new collective, Bantwanas, combining African and electronic music. Ryan continues to draw worldwide attention, earning exposure through the likes of Boiler Room, who recorded and streamed his recent set at Amsterdam Dance Event, with this past year seeing him perform at Watergate, Black Coffee’s night at HI Ibiza and others, which has since garnered huge audience support and further recognition for Ryan. His upcoming projects include a three track EP deal with global hitmakers Get Physical in Berlin, with tour dates throughout Africa and Europe, and a continued focus on further development on the Bantwana’s collective.

Course sample
  • Your Lecturer - Blanka Mazimela

Blanka Mazimela: producer, songwriter, composer, DJ and performer. A hardworking, intelligent musician, educator and lecturer with phenomenal knowledge and experience. Blanka’s focus remains on his compositions, melodic odysseys to be found on Kunye, Moblack Records and Get Physical Music as well as his African electronic band: ‘Bantwanas’ an ensemble that weaves narrative, music and performance into a mystical live presentation, Bantwanas releases can be found on All Day I Dream and Anjunadeep.

  • SUCCESS STORIES
Cuebur
CueburDJ / Producer
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Cuebur has gone from the quiet streets of Middelburg to the loudest clubs of the world showcasing his immense talent as a DJ and music producer. He has earned himself the reputation of being one of the most innovative talents to have hit the music industry with it being said that ‘without Cuebur there is no rhythm’. Cuebur was introduced to house music by his friend Xolani
DJ Zinhle
DJ ZinhleDJ / Producer / Media Personality
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  • Assessment measures

What do I require to pass a Module?

Students will need an overall mark of fifty percent (50%) to pass a module. Students who do not achieve a pass mark in a summative assessment (SA1 and/or SA2) may be provided one (1) further opportunity to retake (supplement) the summative assessment at an additional re-assessment fee.

How is the Overall Mark Calculated?

The overall mark will be calculated from the student’s performance on formative assessments (FA’s) and summative assessments (SA’s).

  • FREQUENTLY ASKED QUESTIONS

Minimum is one (1) module per semester; this will ensure students remain academically active. The maximum number of modules you can take in any one (1) semester is dependent on the number of credits per module. It is recommended for full-time working adults to consider completing the programme in a duration exceeding the minimum period of eighteen (18) months, which implies electing to take fewer modules per semester.

It is compulsory that students have access to a computer and internet. Certain course material and/or notes and assessments will only be accessible online or electronically.

Boston will provide all study guides and/or prescribed texts, module information, timetables, and access to ColCampus for filmed lectures, formal assessments, as well as teaching and learning support for each module. Therefore, there will be no requirement to purchase any additional prescribed materials.

Boston provides resources at its network of Support Centres, including speciality software or technical equipment, to accommodate programme requirements. However, students who opt not to use the Support Centres will be required to purchase the necessary software and/or equipment to complete learning and assessments.

Boston’s network of Support Centres grants our students access to computers, online assessments, filmed lectures, electronic library facilities, examination venues and administrative services. Students must select a single Support Centre and may make daily use of the facilities for the duration of their studies, see attached list. 

Students must select the same Support Centre for assessment purposes. The venue for formative and summative assessments will depend on the specific assessment formats of each module.

  • Assignments, research reports, essays, etc. will be uploaded into our online LMS ColCampus, which can be done from home, or at the selected Support Centre.

  • Invigilated tests and examination sittings will be conducted at Support Centres or designated exam venues.

  • Research presentations and orals will be conducted via MS Teams at Support Centres or designated proctored venues.

English is the language of communication, instruction and assessment at Boston. 

Distance Learning supported with rich-media courseware. For every module, this includes:

  • Comprehensive information which consists of:
    • Overview of the qualification, exit level and critical cross field outcomes
    • Overview of the teaching, learning and assessment strategies
    • Module specific information i.e. overview, credits, notional hours, assessment specifics, etc. o Tuition plan and academic calendar

  • Boston study guide and/or prescribed texts (whichever is applicable)

  • The following is hosted/facilitated on our Learning Management System (LMS), ColCampus, which is available online and/or at the Support Centre

    • Filmed lectures

    • Teaching and Learning activities

    • Formal assessment and support

    • Electronic library and other resources

    • Student wellness@boston

  • ColCampus promotes anytime, anywhere learning while connecting students to Educators and learning resources in a safe, secure online environment.

Boston has appointed qualified and experienced Educators to provide support to learners. Students can contact Educators any time through e-mail, or alternatively book telephonic appointments. Colcampus also enables interaction with Educators and fellow students. 

When you are accepted you will be required to register. In order to register you will need to complete the ‘Registration Contract’ and pay the registration fee and first instalment or deposit. Once you have paid and completed the Registration Contract you must return the contract and proof of payment to your selected Support Centre or Support Centre selected for Assessment purposes. Contracts handed in at a Support Centre will be captured and submitted online on your behalf to Head Office for confirmation of your registration and student number.

For students registering at Boston to study in Semester A 2023:

The closing date for registrations for 1st, 2nd, 3rd and 4th Year modules is at 13h00 on Saturday 18 February 2023

For students registering at Boston to study in Semester B 2023:

The closing date for registrations for 1st, 2nd, 3rd and 4th Year modules is at 13h00 on Saturday 29 July 2023

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