Boston City Campus

Higher Certificate in Marketing Specialisation Tourism

Higher Certificate in Marketing Specialisation Tourism

H.Cert. (Marketing) (specialisation Tourism)

SAQA ID 21086

Office in the distance education mode, with all other Boston City Campus & Business Colleges operating as Support Centres. Apply to register at any Boston City Campus & Business College branch countrywide.

Download the Fact Sheet for additional, detailed programme information.

SABPP Learner Management fee, Student Membership fee and Occupational Programme Assessment fee will be charged separately.


Semester A

  • Computer Literacy (HCLT101-1)*
  • Academic Literacy (HALP1181)**
  • Marketing Management 1 (HMKT1181)**

Semester B

  • Integrated Marketing Communication (HINT1181)*
  • Sales and Promotion Practice 1 (HSPS1181)**
  • Sports Event Management (HSEM1181)**
  • Sports Marketing and Sponsorship (HSMS1181)**

Semester A

  • Travel Industry Operations (HTOP1181)**
  • Consumer and Buyer Behaviour (HCBB1181)**
  • Principles of Marketing Research (HMKR1181)**
  • Work Integrated Learning HCERT MTM (HWCMTM1181)***
*Assessment Strategy C (ASC): Formative assessments (FA1 and FA2), also known as quizzes, will count fifty percent (50%) – twenty five percent (25%) each – towards the overall mark. A summative assessment in the form of a final exam (SA1), will count fifty percent (50%) towards the overall mark.

**Assessment Strategy 2 (AS2): The formative assessment (FA1), also known as an assignment or test, will count fifty percent (50%) towards the overall mark. The summative assessment in the form of a final exam or capstone project (SA1), will count fifty percent (50%).

***Assessment Strategy W (ASW): Formative assessments (FA1 and FA2), also known as assignments, will count forty percent (40%) – twenty percent (20%) each – towards the overall mark. Summative assessments in the form of a practicum, will count forty percent (40%), and a research or reflective essay (SA2) will count twenty percent (20%) towards the overall mark.


Based on the credits and notional hours of this qualification, the minimum duration is eighteen months and the maximum duration is three years of study.


On completion of the programme, graduates will have the necessary knowledge and practical skills required to:

  • Operate effectively in the workplace using a number of Windows-based end-user applications
  • Apply principles of marketing and integrated communication practice to real life situations
  • Analyse market research and sales data
  • Demonstrate an understanding of operational requirements within the travel industry
  • Understand the development of tourism, and its socio-economic and ecological impacts
  • Demonstrate working knowledge of the marketing elements of the tourism industry

National Senior Certificate (NSC); or National Certificate (Vocational) (NC(V)) L4; or prior to 2009, Senior Certificate; or Further Education and Training (FET) Certificate; or equivalent qualification.



Boston will apply, on behalf of the Learner, to the SABPP for verification of the Learner’s results. On successful verification the Learner will be issued a Higher Certificate: Marketing (specialisation Tourism) SAQA ID 21086, NQF Level 5, 160 credits from SABPP

The South African Board for People Practices (SABPP) is a Quality Assurance Partner (QAP) of the Quality Council for Trades and Occupations (QCTO) and is registered as a Professional Body by the South African Qualifications Authority (SAQA).


In terms of RPL, on successful completion, the Learner may apply for admission to any Boston Diploma or Higher Certificate Programme. Each submission is individually evaluated, hence neither admission nor advanced placement is assured.

All modules are compulsory and must be passed.