Higher Certificate in Marketing Specialisation Tourism

This entry-level qualification focuses on applying marketing management principles and integrated communication in the travel industry. You will gain an understanding of tourism’s socioeconomic and ecological impacts, as well as working knowledge of marketing elements in the tourism industry, including sales and promotion practices.

Preparation for exciting career opportunities in marketing and tourism is a key outcome of this qualification. Accredited by the SABPP, this qualification also serves as a stepping stone towards a Boston Diploma or Degree, providing further education prospects.

HCert (Marketing – specialisation Tourism)

Time to Complete:

18 Months (minimum) - 3 Years (maximum)

Study Options:

Full-time or Part-time



NQF Level:




Entry Requirements

National Senior Certificate (NSC); or National Certificate (Vocational) (NC(V)) 4; or prior to 2009, Senior Certificate; or Further Education and Training (FET) Certificate; or equivalent qualification.

This programme is offered by Boston City Campus in the distance mode of education with support provided at Learner Support Centres. Apply to register at any Boston City Campus Learner Support Centre nationwide.

All modules are compulsory and must be passed.

Possible employment opportunities include, but are not limited to:

  • Tourism or Event Coordinator/Assistant/Marketer
  • Junior Marketing Coordinator/Assistant
  • Assistant or Junior Researcher/Advisor/Consultant in Marketing
  • Marketing Assistant or Junior Communications Officer
  • Tourist Information Officer
  • Travel Consultant

Semester ASemester B
  • Computer Literacy (HCLT101-1)*
  • Academic Literacy (HALP1181)**
  • Marketing Management 1 (HMKT1181)**
  • Integrated Marketing Communication (HINT1181)*
  • Sales and Promotion Practice 1 (HSPS1181)**
  • Tourism Development
  • Travel and Tourism Marketing
Semester A 
  • Travel Industry Operations (HTOP1181)**
  • Consumer and Buyer Behaviour (HCBB1181)**
  • Principles of Marketing Research (HMKR1181)**
  • Work Integrated Learning HCERT MTM (HWCMTM1181)***

*Assessment Strategy C (ASC): Formative assessments (FA1 and FA2), also known as quizzes, will count fifty percent (50%) – twenty five percent (25%) each – towards the overall mark. A summative assessment in the form of a final exam (SA1), will count fifty percent (50%) towards the overall mark.

**Assessment Strategy 2 (AS2): The formative assessment (FA1), also known as an assignment or test, will count fifty percent (50%) towards the overall mark. The summative assessment in the form of a final exam or capstone project (SA1), will count fifty percent (50%).

***Assessment Strategy W (ASW): Formative assessments (FA1 and FA2), also known as assignments, will count forty percent (40%) – twenty percent (20%) each – towards the overall mark. Summative assessments in the form of a practicum, will count forty percent (40%), and a research or reflective essay (SA2) will count twenty percent (20%) towards the overall mark.

On completion of the programme, graduates will have the necessary knowledge and practical skills required to:

  • Operate effectively in the workplace using a number of Windows-based end-user applications
  • Apply principles of marketing and integrated communication practice to real life situations
  • Analyse market research and sales data
  • Demonstrate an understanding of operational requirements within the travel industry
  • Understand the development of tourism, and its socio-economic and ecological impacts
  • Demonstrate working knowledge of the marketing elements of the tourism industry


Boston will apply, on behalf of the Learner, to the SABPP for verification of the Learner’s results. On successful verification the Learner will be issued a Higher Certificate: Marketing (specialisation Tourism) SAQA ID 21086, NQF Level 5, 160 credits from SABPP

The South African Board for People Practices (SABPP) is a Quality Assurance Partner (QAP) of the Quality Council for Trades and Occupations (QCTO) and is registered as a Professional Body by the South African Qualifications Authority (SAQA).