Higher Certificate in Marketing Specialisation Sport
This entry-level post-school occupational qualification integrates marketing and sport, providing a distinctly unique opportunity for you to be equipped with the knowledge and skills required to be a Marketing Practitioner in the sports industry.
By studying this qualification, you will gain an understanding of marketing and integrated communication practice as well as of sports sociology and its influence and the basics of events and sponsorships with a focus on the sporting industry. You’ll also develop a working knowledge of the business elements of the sporting world, preparing you for exciting career opportunities in the fields of marketing and sport. This qualification is accredited by the SABPP and is also a stepping stone into a Boston Diploma or Degree.
HCert (Marketing) (Specialisation Sport)
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Time to Complete: |
18 Months (minimum) - 3 Years (maximum) |
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Study Options: |
Full-time or Part-time |
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Credits: |
160 |
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NQF Level: |
5 |
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SAQA ID: |
21086 |
Entry Requirements
National Senior Certificate (NSC); or National Certificate (Vocational) (NC(V)) 4; or prior to 2009, Senior Certificate; or Further Education and Training (FET) Certificate; or equivalent qualification.
This programme is offered by Boston City Campus in the distance mode of education with support provided at Learner Support Centres. Apply to register at any Boston City Campus Learner Support Centre nationwide.
All modules are compulsory and must be passed.
Possible employment opportunities include, but are not limited to:
- Sport Event Coordinator/Assistant/Marketer
- Junior Marketing Coordinator/Assistant
- Service, Sales or Product Representative
- Marketing Assistant or Junior Communications Officer
- Sports Sponsorship Assistant/Consultant
- Sports Club Promotor
| Semester A | Semester B |
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| Semester A | |
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*Assessment Strategy C (ASC): Formative assessments (FA1 and FA2), also known as quizzes, will count fifty percent (50%) – twenty five percent (25%) each – towards the overall mark. A summative assessment in the form of a final exam (SA1), will count fifty percent (50%) towards the overall mark.
**Assessment Strategy 2 (AS2): The formative assessment (FA1), also known as an assignment or test, will count fifty percent (50%) towards the overall mark. The summative assessment in the form of a final exam or capstone project (SA1), will count fifty percent (50%).
***Assessment Strategy W (ASW): Formative assessments (FA1 and FA2), also known as assignments, will count forty percent (40%) – twenty percent (20%) each – towards the overall mark. Summative assessments in the form of a practicum, will count forty percent (40%), and a research or reflective essay (SA2) will count twenty percent (20%) towards the overall mark.
On completion of the programme, graduates will have the necessary knowledge and practical skills required to:
- Operate effectively in the workplace using a number of Windows-based end-user applications
- Apply principles of marketing and integrated communication practice to real life situations
- Analyse market research and sales data
- Demonstrate an understanding of sports sociology and its influence
- Understand the basics of events and sponsorships with a focus on the sporting industry
- Demonstrate working knowledge of the marketing elements of the sporting world
OCCUPATIONAL QUALIFICATION
Boston will apply, on behalf of the Learner, to the SABPP for verification of the Learner’s results. On successful verification the Learner will be issued a Higher Certificate: Marketing (specialisation Sport) SAQA ID 21086, NQF Level 5, 160 credits from SABPP
The South African Board for People Practices (SABPP) is a Quality Assurance Partner (QAP) of the Quality Council for Trades and Occupations (QCTO) and is registered as a Professional Body by the South African Qualifications Authority (SAQA).