Higher Certificate in Marketing Specialisation Social Media

This entry-level qualification provides foundational knowledge, theory, and methodology in marketing practices, computer literacy, social media, and work orientation.

Studying this qualification enables you to apply marketing principles and integrated communication, while understanding e-commerce with a focus on contemporary digital practices. You will develop a working knowledge of popular social media platforms for marketing and commercialisation, opening doors to exciting career opportunities in marketing and social media.

Accredited by the SABPP, this qualification serves as a stepping stone towards a Boston Diploma or Degree, offering further educational pathways.

HCert (Marketing) (specialisation Social Media)

Time to Complete:

18 Months (minimum) - 3 Years (maximum)

Study Options:

Full-time or Part-time



NQF Level:




Entry Requirements

National Senior Certificate (NSC); or National Certificate (Vocational) (NC(V)) Level 4; or prior to 2009, Senior Certificate; or Further Education and Training (FET) Certificate; or equivalent qualification.

This programme is offered by Boston City Campus in the distance mode of education with support provided at Learner Support Centres. Apply to register at any Boston City Campus Learner Support Centre nationwide.

All modules are compulsory and must be passed.

Possible employment opportunities include, but are not limited to:

  • Facebook & Twitter Advertising (Sales, Campaign or Project) Assistant
  • Junior Social Media Marketing/Brand/Event Assistant
  • Assistant or Junior Researcher/Advisor/Consultant dealing with Twitter, Facebook and YouTube
  • e-Commerce Marketing Assistant
  • Junior Communications Officer
  • Integrated Digital Marketer
  • Micro Business Owner

Semester ASemester B
  • Computer Literacy (HCLT101-1)*
  • Academic Literacy (HALP1181)**
  • Marketing Management 1 (HMKT1181)**
  • Integrated Marketing Communication 1 (HINT1181)**
  • Sales and Promotion Practice 1 (HSPS1181)**
  • Digital Practice: e-Marketing (HEMK1181)**
  • Digital Practice: e-Commerce (HECM1181)**
Semester A 
  • Digital Practice: Social Media (HYFT1181)**
  • Consumer and Buyer Behaviour (HCBB1181)**
  • Principles of Marketing Research (HMKR1181)**
  • Work Integrated Learning HCERT MSM (HWCMSM1181)***

*Assessment Strategy C (ASC): Formative assessments (FA1 and FA2), also known as quizzes, will count fifty percent (50%) – twenty five percent (25%) each – towards the overall mark. A summative assessment in the form of a final exam (SA1), will count fifty percent (50%) towards the overall mark.

**Assessment Strategy 2 (AS2): The formative assessment (FA1), also known as an assignment or test, will count fifty percent (50%) towards the overall mark. The summative assessment in the form of a final exam or capstone project (SA1), will count fifty percent (50%).

***Assessment Strategy W (ASW): Formative assessments (FA1 and FA2), also known as assignments, will count forty percent (40%) – twenty percent (20%) each – towards the overall mark. Summative assessments in the form of a practicum, will count forty percent (40%), and a research or reflective essay (SA2) will count twenty percent (20%) towards the overall mark.

On completion of the programme, graduates will have the necessary knowledge and practical skills required to:

  • Operate effectively in the workplace using a number of Windows-based end-user applications
  • Apply principles of marketing and integrated communication practice to real life situations
  • Analyse market research and sales data
  • Demonstrate an understanding of e-marketing concepts and strategy and its influence for digital practice
  • Understand the basics of e-commerce with a focus on contemporary digital practice
  • Demonstrate working knowledge of the main social media platforms for purposes of marketing and commercialisation


Boston will apply, on behalf of the Learner, to the SABPP for verification of the Learner’s results. On successful verification the Learner will be issued a Higher Certificate: Marketing (specialisation Social Media) SAQA ID 21086, NQF Level 5, 160 credits from SABPP.

The South African Board for People Practices (SABPP) is a Quality Assurance Partner (QAP) of the Quality Council for Trades and Occupations (QCTO) and is registered as a Professional Body by the South African Qualifications Authority (SAQA).