Higher Certificate in Marketing Specialisation Digital Music

In partnership with South Africa’s largest independent dance record label Soul Candi Boston City Campus brings you this entry-level post-school occupational qualification which integrates marketing and digital music, providing a distinctly unique opportunity for you to be equipped with the knowledge and skills required to be a Marketing Practitioner in the digital music industry.

By studying this qualification, you will gain an understanding of marketing and integrated communication practice as well as music genres and styles and their influence on the DJ and music industry. You’ll also develop a working knowledge of the business elements of the music industry, preparing you for exciting career opportunities in the fields of marketing and digital music. This qualification is accredited by the SABPP and is also a stepping stone into a Boston Diploma or Degree.

HCert (Marketing) (specialisation Digital Music)

Time to Complete:

18 months (minimum) - 3 years (maximum)

Study Options:

 Full-time or Part-time

Credits:

160

NQF Level:

5

SAQA ID:

21086
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Entry Requirements

National Senior Certificate (NSC); or National Certificate (Vocational) (NC(V)) 4; or prior to 2009, Senior Certificate; or Further Education and Training (FET) Certificate; or equivalent qualification.

This programme is offered by Boston City Campus in the distance mode of education with support provided at Learner Support Centres. Apply to register at any Boston City Campus Learner Support Centre nationwide.

All modules are compulsory and must be passed.

Possible employment opportunities include, but are not limited to:

  • Club Promoter
  • Assistant Mobile DJ Promoter/Marketer
  • Entry-level Remixer and/or Music Producer
  • Junior Marketer of Sound and Music Design for Games, TV and other Mulitmedia Applications
  • Junior Marketing/Brand/Event Coordinator/Assistant
  • Service, Sales or Product Representative Assistant
.

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Factsheet

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Prospectus

Semester ASemester B
  • Computer Literacy (HCLT101-1)*
  • Academic Literacy (HALP1181)**
  • Marketing Management 1 (HMKT1181)**
  • Integrated Marketing Communication 1 (HINT1181)**
  • Sales and Promotion Practice 1 (HSPS1181)**
  • Music Business (HSMB1181)**
  • Audio Production Fundamentals: Theory (HSAP1181)**
Semester A 
  • DJ101: Theory (HSDJ1181)*
  • Consumer and Buyer Behaviour (HCBB1181)**
  • Principles of Marketing Research (HMKR1181)**
  • Work Integrated Learning HCERT MDM (HWCMDM1181)***
 

*Assessment Strategy C (ASC): Formative assessments (FA1 and FA2), also known as quizzes, will count fifty percent (50%) – twenty five percent (25%) each – towards the overall mark. A summative assessment in the form of a final exam (SA1), will count fifty percent (50%) towards the overall mark.

**Assessment Strategy 2 (AS2): The formative assessment (FA1), also known as an assignment or test, will count fifty percent (50%) towards the overall mark. The summative assessment in the form of a final exam or capstone project (SA1), will count fifty percent (50%).

***Assessment Strategy W (ASW): Formative assessments (FA1 and FA2), also known as assignments, will count forty percent (40%) – twenty percent (20%) each – towards the overall mark. Summative assessments in the form of a practicum, will count forty percent (40%), and a research or reflective essay (SA2) will count twenty percent (20%) towards the overall mark.

On completion of the programme, graduates will have the necessary knowledge and practical skills required to:

  • Operate effectively in the workplace using a number of Windows-based end-user applications
  • Apply principles of marketing and integrated communication practice to real life situations
  • Analyse market research and sales data
  • Demonstrate an understanding of musical genres and styles and their influence on the DJ / music industry
  • Understand the basics of music composition with a focus on modern and electronic styles
  • Demonstrate working knowledge of the business elements of the music industry

Africa’s largest independent dance record label, Soul Candi, has teamed up with Boston City Campus & Business College to bring you a revolutionary new approach to digital music marketing. This Occupational Qualification, one of a kind in Africa, seamlessly integrates modern music business with all the latest music production techniques being used by the world’s best hit-making producers.

OCCUPATIONAL QUALIFICATION

Boston will apply, on behalf of the Learner, to the SABPP for verification of the Learner’s results. On successful verification the Learner will be issued a Higher Certificate: Marketing (specialisation Digital Music) SAQA ID 21086, NQF Level 5, 160 credits from SABPP.

The South African Board for People Practices (SABPP) is a Quality Assurance Partner (QAP) of the Quality Council for Trades and Occupations (QCTO) and is registered as a Professional Body by the South African Qualifications Authority (SAQA).