Higher Certificate in Marketing Practice

Higher Certificate in Marketing Practice

Marketing Practice is a multifaceted discipline that involves understanding customers, developing products, crafting persuasive messages and delivering value while adapting to an ever-changing business landscape. This qualification prepares you for the dynamic world of marketing, event and brand management, sales promotions, and effective business communication.

The programme develops essential skills and knowledge for marketing professionals, ensuring a well-rounded understanding of Marketing Practice. Topics covered include marketing principles, media and technology resources, business communication, brand management, and the importance of entrepreneurial skills.

Completing this qualification opens up diverse career opportunities in Marketing Practice. It also provides graduates with a pathway for further academic advancement to higher level programmes such as a Boston Diploma or Degree.

HCert (Marketing Practice)

Time to Complete:

1 year (minimum) - 3 years (maximum)

Study Options:

Full-time or Part-time



NQF Level:




Entry Requirements

National Senior Certificate (NSC), with English passed with endorsement for admission to Higher Certificate study; or National Certificate (Vocational) (NC(V)), with English passed with endorsement for admission to Higher Certificate study; or prior to 2009, Senior Certificate with English as one of the modules passed. Alternatively, a post school qualification may also be considered, for example, an FET/National Certificate, NQF (OQSF) Level 4, minimum Credits 120.

This programme is offered by Boston City Campus in the distance mode of education with support provided at Learner Support Centres. Apply to register at any Boston City Campus Learner Support Centre nationwide.

All modules are compulsory and must be passed.

Possible employment opportunities include, but are not limited to:

  • Junior Marketing/Brand Analyst
  • Service, Sales or Product Representative Assistant
  • Junior Sales Promotions Office
  • Micro Business Marketer/Owner
  • Assistant Brand Promoter
  • Assistant Event Coordinator/Planner
  • Assistant or Junior Market Researcher/Advisor/Consultant

Did you know that Boston does not work on a points system

Although your subjects may be considered, Boston does not use a point system for entry.
Your endorsement says it all.
Semester ASemester B
  • Computer Literacy
  • Academic Literacy
  • Marketing Management 1
  • Entrepreneurship 1
  • Introduction to Brand Management
  • Event Management 1
  • Media Law 1
  • Sales and Promotions Practice
  • Work Integrated Learning

Various Assessment Strategies (ASC, ASW and AS2) are used throughout the modules in the programme. For example, AS2 is predominantly applied in this programme and consists of a:

  • Formative Assessment (FA1), also known as an assignment or test, which count fifty percent (50%) towards the overall mark.
  • The Summative Assessment in the form of a final exam or capstone project (SA1), will count fifty percent (50%).

No supplementary assessment is provided for FA1. A maximum of one (1) additional supplementary assessment opportunity is provided for SA1, which will be charged for. Please consult the Fact Sheet and Student Rulebook for additional, detailed programme information.

On completion of the programme, graduates will have the necessary knowledge and practical skills required to:

  • Operate effectively in the workplace using a number of Windows-based end-user applications
  • Apply general marketing principles to real life situations
  • Manage media and technology resources in organisations
  • Demonstrate marketing/business communication and brand management skills
  • Demonstrate entrepreneurial skills
  • Identify the socio-legal implications of media law within society and display cultural sensitivity with its application


On successful completion the Learner will be issued a Higher Certificate in Marketing Practice, NQF Level 5, SAQA ID 97230, minimum 122 credits from Boston City Campus.