Diploma in Marketing Management

Diploma in Marketing Management

Marketing Management is a strategic discipline that navigates the path from product creation to consumer satisfaction, ensuring that businesses effectively reach their target audiences, communicate value and drive sustainable success.

The Diploma in Marketing Management focus includes marketing and brand management, advertising, e-marketing, social media, and sports marketing while enhancing skills in communication, entrepreneurship and project management. By including Applied Psychology, Accounting Fundamentals, and Financial Management, graduates will be well-equipped in their abilities as Marketing Managers in various careers.

Graduates of this Diploma may consider pursuing a Boston Degree or Advanced Diploma.

Dip (Marketing Management)

Time to Complete:

3 (minimum) - 9 (maximum) Years

Study Options:

Full-time or Part-time



NQF Level:




Entry Requirements

National Senior Certificate (NSC), with English passed with endorsement for admission to Diploma study; or National Certificate (Vocational) (NC(V)), with English passed with endorsement for admission to Diploma study; or prior to 2009, Senior Certificate with English as one of the modules passed.

A number of post school qualifications may be used for admission and/or advanced placement into the diploma programme with due regard for the 50% credit transfer rule and guidelines of progression and articulation. For example, a Higher Certificate, NQF (HEQSF) Level 5, minimum Credits 120; or a Certificate, NQF (OQSF) Level 5, minimum Credits 120.

This programme is offered by Boston City Campus in the distance mode of education with support provided at Learner Support Centres. Apply to register at any Boston City Campus Learner Support Centre nationwide.

All modules are compulsory and must be passed.

Possible employment opportunities include, but are not limited to:

  • Advertising/Digital (Sales, Campaign, or Project) Assistant
  • Junior Marketing, Brand or e-Marketing Coordinator
  • Customer Relationship, Key Accounts Supervisor or Assistant Manager
  • Assistant or Junior Researcher, Consultant or Brand Ambassador
  • Service, Sales or Product Representative
  • Sports and Sponsorship Marketing
  • Small Business Owner/Social Media Entrepreneur

Did you know that Boston does not work on a points system

Although your subjects may be considered, Boston does not use a point system for entry.
Your endorsement says it all.
Semester ASemester B
  • Computer Literacy
  • Academic Literacy
  • Marketing Management 1
  • Advertising 1
  • Computer Literacy Advanced
  • Fundamentals of Accounting
  • Business Management 1
  • Applied Psychology
Semester ASemester B
  • Marketing Management 2
  • Digital Practice: e-Marketing
  • Entrepreneurship 2
  • Media Law
  • Advertising 2
  • Sports Management and Sponsorship
  • Business Ethics
  • Digital Practice: Social Media
Semester ASemester B
  • Marketing Management 3
  • Project Management
  • Advertising 3
  • Applied Research Methods
  • Financial Management for Marketers
  • Brand Management
  • Integrated Marketing Communication
  • Work Integrated Learning

Various Assessment Strategies (ASC, ASW, AS1 to AS5) are used throughout the modules in the programme. For example, AS3 is predominately applied in this programme and consists of a

Formative Assessment (FA1), also known as an assignment or test, which count forty percent (40%) towards the overall mark.

Summative Assessments in the form of a final exam or capstone project (SA1), count fifty percent (50%), and a research or reflective essay (SA2) count ten percent (10%) towards the overall mark.

No supplementary assessment is provided for FA1. A maximum of one (1) additional supplementary assessment opportunity is provided for SA1 and SA2 respectively, which will be charged for. Please consult the Fact Sheet and Student Rulebook for additional, detailed programme information.

On completion of the programme graduates will have the necessary knowledge and practical skills required to:

  • Operate effectively in the workplace using a number of Windows-based end-user applications
  • Apply general marketing principles to real life situations and interpret economic realities of local and global communities. 
  • Manage financial and technology resources in organisations. 
  • Analyse data, advertising and brand information. 
  • Demonstrate integrated marketing communication and project management skills. 
  • Identify the socio-economic needs of society and display cultural sensitivity within organisations. 


On successful completion the Learner will be issued a Diploma in Business Management SAQA ID 91924, NQF 6, minimum 390 credits from Boston City Campus.