Directing the future for woman at work

Directing the future for women at work

Today we salute DR. Deonita Damons, Director, PhD graduate, Leader, Team player, Boss, Friend, Colleague, Project Manager, Compliance Director:

“While progress has been made for women in corporates, we would not be winning any Olympic medals. In fact, progress is so slow it’s a little difficult to measure effectively! In school women and girls must be encouraged and SPONSORED to pursue the fields of STEM and innovation. We need to call out conventional beliefs, societal pressures and inequality behaviours and attitudes.

Companies need to make bold moves. I am proud to be associated with the Boston Education Trust, that sponsors black females in the IT fields.

These are the steps we need to take:

  1. Audit with integrity, and adjust salaries of female employees. 

The gender pay gap is still a topical and trending issue – and it shouldn’t be! On average, women earn round 70 percent for the same work of their male counterparts, with the disparity widening when you consider race as a factor.  A number of large corporations have tackled this challenge head-on. International companies such as  Adobe, along with Twitter, Mattel and other companies, joined the EqualPayCA pledge, with Adobe boasting pay parity since 2018.

  1. Address gender disparity and role stereotypes

One aspect of the pandemic was work from home revelations. Virtual meetings revealed the stresses, and financial hardships and more that many people experienced away from the workplace. A post Covid19 workplace must embrace the fourth IR skills we request from our employees:  flexibility, emotional intelligence, adaptability and critical thinking and role diversification.  Workplaces do not have to make their employees, especially female employees, deal with the quandary of choosing between managing a household or being a professional: they can help employees succeed in both roles.

  1. Work with organisations such as Boston when hiring.

Look for institutions and invest in them to help nurture talent. Partner with universities and organisations that provide technical-training programs to diverse communities and open the door for people who have alternate career paths.

  1. Leadership starts at the top

For a workplace to be truly diverse and inclusive, leadership needs to uphold and emulate the values you espouse.  Gender equality tends to be found in entry level positions in a company. Women may be held back from being promoted to managerial positions. I am proud to be associated with Boston, with 50% of our directors being female!

  1. Elevate women employees     

Unfortunately reports show that the majority of women in business feel they have to work harder than their male co-workers to prove their worth, and many also see gender bias as a barrier to promotion in 2021. Close the gender gap by building bridges, and help women get across. Senior leaders need to prioritise retaining and promoting women throughout their careers via strong advancement pathways discussed with mutual agreement in job evaluations, Opportunities for professional development and leadership training must be offered. And yes, go out of the way to fast-track female employees into managerial positions.

There may be some resistance against targeted programmes that pave the way for progress for women. Therefore leaders in business should demonstrate real effort in understanding the history of exclusion and make a conscientious and aggressive efforts to dismantle identifiable barriers.

  1. Listen and learn constantly

There is no “once-of-quick-fix here”. The old thinking is ingrained in the psyche of business and employees. Change is a process, and one that must be constantly monitored and evaluated. Reach out to those who feel marginalised, and create policies and change in consultation with them. An inclusive approach is more likely to succeed and get buy-in from all employees.

The resources are available to make these changes easy to implement. Campuses such as Boston produce work ready graduates. We challenge leaders, executives and hiring departments to make measurable and meaningful moves.

The Boston name remains best in the business of education

The Boston name remains best in the business of education.

The Boston Brand is always associated with quality and accredited education. This quality follows you and opens doors to employment opportunities and further Higher Education studies, both internationally and globally.  As part of our drive to bring you new global liaison and accreditations, as well as more local accredited degrees and Higher Education, we have rebranded to a sleek and slimmer sign-off and logo! Boston City Campus & Business College is now officially known and trading as Boston City Campus.

Says Head of Institution, Dr. Hendrik Botha: “While this does not affect the education, and in turn our learners, in an academic way, it does play a part in our mission to always be improving the way we seek to serve. We have simplified the brand name, streamlining how we are referred to in the media and in accreditation. The ‘Business College’ is part of our roots and formed the drive to improve our quality, accreditation, and mission to produce workplace-ready graduates. We have now moved into an arena where to remain competitive and relevant, we believe our graduates wish to be part of an institution that specializes in a broad range of Higher Education qualifications”.

The new name reflects our ethos of focusing on quality and keeping communication clear! “Historically, this name evolved as a merger of two Boston Brands, but it became a mouthful. We are often referred to as Boston City Campus. We have now made it official so that all communication and accreditations will meet with policies and procedural regulations, says Dr. Botha. Boston’s mission to provide quality and relevant education and training to all learners remains unchanged.

For more information contact Natalie Rabson 011 551 9040

#MyBostonStory-Precious Lebogang Hlaka



Meet our home grown sports champ, Precious Lebogang Hlaka. Precious studied sports management at Boston City Campus, Randburg in the year 2015/2016.

Precious loved being a student. “For me studying at Boston was so wonderful. I was advised to go there by Thomas, being a beneficiary at Afrika Tikkun centre Diepsloot and having attending their after-school programs.  I was involved in the sports program but more specifically the triathlon team. Being part of the sports team gave me the privileges of being selected to be part of the Tikkun triathlon relay team which went overseas. I was so fortunate to be part of the team that went to Germany and UK in the year 2014. During our travels we were also given a platform to present ourselves and our future plans careers going forth, and that’s where I expressed my passion for sports development. I wasn’t sure of where and how I would be able to further my knowledge in that department.

After all that traveling and engaging in programs in the centre, Thomas then stepped in more as my mentor. He advised me in furthering my academic path in sports at Boston. He highly recommended it, and that’s when I went ahead and applied for the sports management course.  I enjoyed every moment! I was mentored by the best student advisors, they were so helpful! Even until today they are still in contact with me. I am so very grateful, and glad that I took the decision to further my education at Boston.

I graduated in the year 2016. Not only did I get the best results, but also top student for the Sport management course with 4 A’s, due to the support I was given at the campus.

I obtained top results which I have never obtained in my high school years and for that I would like to thank Boston, as well as Afrika Tikkun!”

Cum Laude Graduate Reuban Ramaliwa

Cum Laude Graduate perseveres and achieves success in an uncertain world.

Reuben Ramaliwa

Reuban Ramaliwa is a PGDip Graduate from Boston in Kempton Park. He has only praise for the branch where he studies. “First of all, I would like to extend my sincere gratitude to my family for the support, Dimension data for taking care of my fees, Lipsen Sambo, Kgomotso and everyone from Boston City Campus and Business College Kempton park for the support, you guys are amazing!”.

 Reuban’s academic life journey in Boston can be summed up as both a miracle and blessing. “It all started when I got accepted for a Diploma in Business management course back in 2017. I still remember vividly how Lipsen Sambo assisted me in transferring from the Diploma in Business management to studying BCom. I also remember attending a graduation ceremony where someone was celebrated for passing his course with distinctions and from that moment onwards I knew I wanted to be like him. Having passed my first qualification with a distinction motivated me to study further and that is where the idea to study further was conceived in me”.  Reuban graduated in May 202 with the BCom in Management Marketing – Cum Laude!  One year later he has graduated with the PGDip – Cum Laude again! An absolutely astonishing feat.

 “The Postgraduate Diploma in management was for me however, the most exciting and challenging season of my life. I remember how I would go for a couple of days without sleeping, how I would finish work on Fridays and actually not go home studying through the weekend,” he says. 

Reuban’s goals are dynamic. As with all successful people, as you achieve one, you set new ones. “My short-term goal is to find employment where I can best apply the skills that I have acquired, preferably a platform where I can assist students do well, tell them my story and give them advice on how to navigate through some of the challenges I overcame both in my personal and academic life” his long-term goal?  “My long-term goal is becoming a Master of Business Administration (MBA).”


What motivated Reuban throughout his studies? “First all, my vision to become a Master of Business Administration required that I acquire an undergraduate degree as well as a postgraduate diploma. When you have a clear goal or vision, it becomes easier to mobilise and focus all your resources to achieve them. My vision kept me going and focused throughout.

Secondly, I wanted to be a pioneer or a trail blazer  in my father’s house, being a first born of a household that did not have a graduate. I received this opportunity to study through Dimension Data company paying for my studies and that motivated me to work even harder.

Lastly, the drive to better my family and allowing my kids to have a good role model was enough to motivate me every day. An opportunity to study is one that changes your life, family, surrounding and ultimately the world and this is what being educated means to me. 

 At the end of it all I know today that hard work has a good reward. It doesn’t matter how many times you have fallen in life, what is important is that you wake up, dust off and try again. 

I am a better person today than I was back in 2017 and all thanks to Boston City Campus and everyone who contributed positively to my growth”.

Landing a Job in 2021

The science behind landing a Job in 2021

The job market today is a network-driven environment and is highly competitive by nature. The “spray and pray” approach to job hunting will no longer cut it, especially in a post-pandemic world. Job hunting has become a science and this feat should be tackled as if you were planning to launch a new product to market where market share is limited, especially for any new comers.

As a result of the COVID-19 pandemic, hiring patterns have changed as the majority of companies and industries have felt the impact of the global pandemic that has consequently eliminated the need for many jobs that have become redundant in just a matter of months. The recruitment process has moved towards a complete digital transformation. The competitiveness of the job market and the new role digital is playing has made it increasingly difficult for Job Seekers to stand out. The truth is- job hunting in 2021 is a science which fundamentally is based on the concept of marketing, enabling candidates to stand out from the crowd. Marketing is synonymous with setting goals and developing a social presence that aligns you with the target market that you are trying to appeal to- this concept applies to the process of finding employment.

How do you market yourself for the job you want? Start with setting goals– identify what industry your abilities and skill-set are best suited for, what are the industry’s minimum requirements? Then determine whether you meet those requirements– tailoring your focus to a specific industry and position enables job hunters the opportunity to identify their shortfalls and fill in those gaps to make them more marketable. Desperation often misleads job seekers into the trap of applying for every vacancy they encounter, irrespective of whether or not it matches their qualifications or experience. The issue job trawling poses is that not only is the type of work not in alignment with a candidate’s skill-set but the approach does not offer the opportunity to identify weaknesses. “Job seekers underestimate the critical importance of a customized, well-researched motivational letter, that could be the deciding factor between you and someone else- who may even be less qualified.” Says Jeannette Campbell, Graduate Support Programme Advisor at Boston City Campus. “We teach our graduates the importance of marketing themselves to the right job market and developing a root CV that sells themselves to the right audience”.

Effectively marketing yourself within the right job market involves the development of a social presence and a personal image. These are two important factors that come into play in the job searching game, in order to stand out among the crowd you need to brand yourself. The way candidates present themselves in interviews is a determining factor- it shows the interviewer your level of effort and gives them an indication of whether your brand is in alignment with their company culture.

Congratulations 2020 Graduates!

While Covid19 may have diminished your time on the stage and our time at the podium, it certainly has not diminished the efforts that you have gone to get to this stage, today is YOUR GRADUATION! You have overcome even more obstacles than most, having lockdown and other challenges to face during your studies. We are reminded of the hashtag, so apt today, #TogetherWeShallOvercome. We have walked this journey with you and are proud to announce the Boston City Campus Higher Education Graduation, Class of 2020!

We know that this graduation may not be the graduation of your dreams, but we believe that with your perseverance you have shown, you will rise to the occasion and make the day memorable! Do not let this occasion pass by unmarked as a special and honourable day. Take the time and effort to be with friends and family in a safe and social distancing manner. Take your grad pics, and share them with us. The resilience you have displayed to get to your goals makes us so in awe of you our students. You are smart. You count. You are important. Go out there and make things happen! u00a0#Classof2020

Boston undergraduate student to Boston Manager

Tanya De Matos shares her success story

Tanya De Matos started with Boston as an undergraduate student. After graduation she started working at Boston as sales Consultant and now manages the Bedfordview branch. Read below why she is a loyal Bostonite, and why she loves her job so much!

What was your experience like as a student at Boston?

My experience was one that I felt I belonged to an institution that cares about its students, you were not just another number added to the student body. Prof. Ari Katz the CEO used to always greet us in the corridors and ask how our studies were going which made you feel important and acknowledged. If you needed assistance it was readily available from lecturers and right through to the administration and accounts department. Natalie Rabson assisted me with my registration for my BA Psychology degree and she provided guidance and advice which contributed to where I am today.

What inspired your loyalty to Boston?

Boston is such a huge part of my life, because I studied both my degrees through them, I met my then husband during my 1st year of studies and after graduating I worked for Boston initially as a Sales Consultant and am now a Branch manager. It is an environment that feels like an “extended family” because so many staff members that I met when I was a student are still part of the Boston family which shows that they look after and invest in their staff and provide opportunities for growth and development. So my loyalty to Boston is both a personal and professional one.

What do you love about working at Boston?

I love my job and the fact that every day presents something new. It is so rewarding to meet students that initially have no direction and really don’t know what to study and after guiding them and registering them I am then able to see them excel and succeed and ultimately graduate and go on to be successful within a work environment .

How do you feel you are able to enrich the current students experience at Boston?

Having been a Boston student myself and with my years of experience with the company and my studies in psychology I have an understanding of how students feel and it is important to be able to identify with their anxieties and fears and therefore empathise with them whilst at the same time being able to guide and direct them with their choice of studies and how to stay focused. It’s important to know who your student is and what their short and long term goals are. For me an “open door policy” is so critical because you need to be available to students and provide them with an experience where they don’t only graduate from Boston with a theoretical knowledge but that they also take with them life skills and relationship building and this can only be achieved through communicating with them as much as possible.

Tanya da Matos, Allumni, Undergraduate, Bostonite

What Are The Benefits Of Up-Skilling Your Employees?

What Are The Benefits Of Upskilling Your Employees?

So, we seem to have started off the year a bit ‘late’. With matric results being released in the year following exams, and varsity registrations being delayed, it feels like we are still in the beginning of the year when actually we are approaching the end of the first quarter! What does this mean for businesses? Work place Skills Plans are soon due! :

The time of year is approaching when all companies must submit their WSP (Workplace Skills Plan) discussing the planned and completed skills development of their employees. Says Taryn Steenkamp, Corporate Skills Development Manager at Boston, “This means that while you will record the training as planned on this year’s WSP, by this time next year it will be recorded as completed as you will be able to submit the costs of the training as part of your skills development.

This is a labour department requirement, and Boston is easily available to facilitate this for you.” Taryn continues saying that Boston is best placed to assist companies with their skills pans as well as skills needs. “We have departments that will cover all training needs, from group learnerships to individual bursaries. And there are so many reasons why you SHOULD invest in your employees and ensure they upskill with accredited training”. 

Employers used to be concerned about the loss of an employee’s time when they commit to studies. However Boston has a “Study anywhere, anytime” methodology. Carry on seamlessly with home life or work life while you complete any Boston qualification. 

What are the benefits of upskilling your employees?

  • Investing in employees’ career development improves employee retention.
  • Boosts staff morale.
  • Increases customer satisfaction: happy employees lead to happy customers! 
  • Attracts new talent.


Why spend on skills development initiatives?

Your company can claim B-BBEE points for the money you spend on skills development, for direct and indirect training costs.  This could be for employed or unemployed people, and the spend includes costs associated with non-recoverable bursaries and internal or external training. 

Will your company be able to claim a portion of their spend on skills development?

If your company pays levies to a SETA, you will be able to claim a portion of the money you spent on training through the Mandatory Grant provision, provided you have submitted you annual Workplace Skills Plan (WSP) and Annual Training Report (ATR) by the due dates.   

Please consult you SETA SSP (Sector Skills Plan); it provides an outline of the critical and scarce skills for your sector, and enables you to structure your training accordingly.

How to upskill your employees:

Contact Boston’s Taryn Steenkamp on – 083 404 2131 to discuss your employees’ training and development requirements.

Taryn Steenkamp - National Sales Manager at Boston City Campus

Boston City Campus offers Postgraduate, Degrees, Diplomas and Higher Certificates, as well as Occupational Courses and Short Learning Programmes – something for everyone!

Holly Rey, raw, real and motivated

  1. How has the pandemic affected your industry? 

    If you look at the industry in a broader context one would have to say it has been decimated. There are so many artists who rely on festivals and government bookings for their survival and with little to no income it has been devastating for so many artists, sound engineers, production companies, sound hire companies and basically the entire value chain. The key to survival has been about the ability to adapt and develop content creation ideas and skills. Some artists and industry people have been able to adapt but so many of colleagues and friends have suffered tremendous loss. 

  2. How did you overcome obstacles that the pandemic threw in your way?

    Covid forced me out of my comfort zone. I was used to a fully booked diary and endless media engagements. The pandemic shook me up and helped me realise that careers are fragile and you have got to be able to reinvent yourself in the face of adversity. I took the time to develop skills, I started shooting and editing video content for online distribution and created two new shows. I also recorded an EP. The Pandemic also helped me put my personal life into perspective, I went through a really bad break up and I took what I was going through personally and created something that ultimately helped me to heal from the heartbreak. 

  3. How was your personal experience of the music industry before and  during covid?

    Before Covid, I was booked and busy. Covid came and the initial period of cancellation created a sense of absolute panic. I also didn’t know how to not be busy. I myself contracted Covid, so I had a double whammy but I can’t say that I had it harder than anyone else. It is all relative. Everybody’s experience through Covid has altered our existence. Our human culture of feeling interconnected and part of a greater existence has been shaken. I don’t think anyone will be able to exist in the industry as we did before. We all need to start creating and building a new industry. The positive about all of this is that we are all pioneers of what will become the new industry normal. It’s scary but exciting at the same time. I think the playing fields have been levelled and independent artists are in a stronger position, especially those who are able to create multi-dimensional content. 

  4. Tell us about your new EP?

    My new EP is my best work. Lockdown gave me the time and space that I needed at exactly the right time in my life. Murphy Cubic, the Zimbabwean producer behind “You” and other tracks off of the last EP, had come to SA to start work on the EP just before lockdown and he ended up staying in Durban with my family and we worked. As I mentioned, I had just gone through my first real heartbreak, I was in a bad place personally and the only way I knew how to heal was through music. The EP is about finding what you think is perfect love, discovering betrayal, experiencing heartbreak and then a journey to self love. Unconditional saved my life. I suffer from anxiety and depression and music is a big part of my coping mechanism. I hope that people can identify with what I went through and find the strength to deal with the pain and discover that the path to self-love is a journey we are all on. We are not alone. 

  5. What advice do you have for students in this industry specifically in music?

    Tell your story. Every one of us has a story to tell and that is where the magic lies and that is what gives you your unique identity as an artist. Stay away from Toxic culture. Be careful who you keep around you because your energy is the source of your creativity and you need to guard your energy. There are no shortcuts, you have to do the work on yourself, you have to be in it for the long haul, stay focussed, stay committed. The weird thing is that in time you realise it is the things that are meant to break you that end up making you. 

  6. Any other motivational ideas for matrics and varsity students?

    We are living in the most exciting time in human history. There has never been this much opportunity for young creatives. Nothing will ever be as it was before and it is this generation of youth that will create a reimagined world. The world needs young people with fresh ideas. Before lockdown I never knew what an iRig was, I had no idea how to live stream, the world had shut down and I had to scramble around to learn what I needed, I had to teach myself how to use new tools and I had to reinvent how I communicated with the World. I have come out of the experience with a whole bunch of new skill sets, two new series which are licensed to streaming platforms, an EP and a plan. I also asked for help. It’s okay not to know everything. Be humble enough to know you don’t have all the answers and everything is going to be okay. 

The top in demand jobs in South Africa

The Top in Demand jobs in South Africa

Covid-19 has accelerated the digitization of 4IR, bringing with it an increased demand for tech related jobs and the emergence of new jobs resulting from pandemic induced changes in our lives and the workplace.  This has resulted in a double disruption scenario for workers who have to deal with the combined impact of these new demands.

 LinkedIn Weighs in on Most in-demand jobs

According to LinkedIn, tech roles continue to be in high demand to meet the workplace digital transformation catalysed by the health crisis. This has seen a rise in demand for web development and engineering roles related as businesses develop further infrastructure to accommodate remote working, while meeting the increased demand of online shopping.

With vaccine distribution, LinkedIn data has seen a significant spike in the need for pharmacists, pharmacy technicians and nurses

The roles with the most LinkedIn job posts (February 2021) are software engineers, followed by registered nurses, salespeople, project managers, food delivery drivers, full stack engineers, animal groomers, javascript developers, devOps engineers and account managers. While these jobs provide insight into the impact of the pandemic on the workforce, the demand for these jobs are set to continue in the post-pandemic environment too.

Most in-demand jobs in SA

Locally, according to the latest CareerJunction Index, South Africa mirrors the LinkedIn job trends.  This has seen a similar uptake in the demand for medical and health professionals, sales, marketing, architecture and engineering over the first few months of this year.

Significant online demand indicates positive employment trends. The IT, business & management and finance sectors are undoubtedly the most sought-after sectors, followed by the sales, admin, office & support and architecture & engineering sectors, among others listed.

Tertiary institution work recruitment programmes

McKinsey reports that consumers have moved dramatically toward online channels, and companies and industries have responded in turn with a rapid shift toward interacting with customers through digital channels.   This is translating into a demand for skills including tech, IT, web development graphic design, cyber security and more.

Despite the slowdown in demand and the record unemployment, there are certain industries which are showing an uptick in demand, with graduates benefitting as a result.

The Work-integrated Learning (WIL) Programme at Boston Media House is part of the work recruitment programme.  WIL is a practical experiential learning programme, where final year students complete 80 working hours as part of their qualification.  In turn this prepares graduates for the workplace.

The work recruitment programme has seen demand growing for final years and graduates for paid internships, providing insight into the current jobs in demand. The main areas are (overwhelmingly) in television, then digital/social media marketing, followed by advertising, and graphic design.   In animation, the demand outweighs supply of available skills.

The demand has 7 companies this year wanting Boston final year students for paid WIL internships, some wanting as many as 10 and 25 students from different courses.

Future of work

Digital adoption has taken a quantum leap of up to 5 years, transforming the jobs which are in demand.

While the automation of the 4IR is set to create a global job loss of as many as 85 million jobs, this will be counteracted by the creation of 97 million new jobs, according to the World Economic Forum.

CareerJunction has seen a lower demand in jobs than 12 months ago indicating the impact of COVID19 related restrictions on the local labour market.  According to Stats SA, the latest unemployment number for the fourth quarter of 2020 show that the unemployment rate has reached  32.5% – the highest since the start of the Quarterly Labour Force Survey in 2008.

However, the adoption and growth of the digital environment means that new roles are developing throughout the world, which in turn means investing in both our students and employees to prevent their redundancy as a result of digital migration of businesses.

As institutions responsible for supplying talent to meet the demands of the workplace, tertiary recruitment programmes can play a significant role in transforming the employment crisis by bridging digital gaps, boosting the economy and helping to facilitate employment opportunities to reduce the escalation of South Africa’s current unemployment dilemma.

Carike Verbooy