Expect The Best In Order To Achieve The Most

Expect The Best In Order To Achieve The Most

How much of your expectations – either to succeed or to fail – impacts on the final outcome?

Expectations influence -> behaviour impacts -> performance creates -> outcome achieved!

Expectations that we have of ourselves influence our behaviour, which impacts our performance, and this in turn influences the outcome – becoming self-fulfilling prophecies.

“Expectations influence our future performance.  High self-expectancy means we are more likely to put in a greater effort and implement the necessary relevant behaviour to achieve the desired outcome,” says Natalie Rabson, career and education specialist at Boston City Campus.

A growing body of research shows that expectations can influence everything from our perception of taste and enjoyment of experiences to our performance on specific tasks. And the expectations of the people around us affect us too.

Expectations predict outcome

A study to look at whether expectations can positively influence performance was carried out in the late 1960s by Harvard social psychologist Robert Rosenthal, together with elementary school principal Lenore Jacobson.  The study aimed to answer the question: does teacher expectation influence behaviour in terms of performance, motivation and outcomes of their students?

Teachers at the school were told that their learners had been given a special test, identifying specific learners who would have an intellectual growth spurt in the upcoming year.  However, the researchers randomly selected these ‘academically promising’ students.

At the end of the year, those students who had been randomly labelled as intellectually promising actually showed a marked improvement in both the humanities and sciences. Even their IQ’s increased significantly.

At Boston City Campus we have high expectations of all of our students. To aid them in achieving results we stagger assessments throughout the semester (these aid in self-assessment which allows to rectify academic behaviour and to consult with educators), and use MaaS, (Mentoring as a Service) which mixes digital and live mentoring. Both the
mentoring as well as the assessments build proficiency, – developing positive expectation in the student which then impacts on the student’s performance and achievement.

Alfred Orlander, a manager at Metropolitan Life Insurance Company, assigned six of each of his best agents, average agents, and lowest producing agents to work with his best, average and lowest producing assistant managers, respectively, giving each team goals that corresponded with their level.

Expectations influence -> behaviour impacts -> performance creates -> outcome achieved!

The top group, known as the ‘Super-Staff’ did in fact live up to their name (and their managers’ expectations) with dramatic improvements.Those members in the lowest unit, who were not considered to have any chance of reaching the target of half million dollars, actually declined, and attrition among them increased.

The so-called ‘average’ unit however, proved an anomaly – exceeding expectations of the district manager.  This was because the assistant manager in charge of the group refused to believe that she or her agents were less competent than their colleagues in the ‘Super-Staff’.  In fact, in her discussions with her group she insisted that they had greater potential than those in the “Super-Staff”, lacking only in their years of experience in selling insurance. The results: her team also outperformed, by increasing their productivity by a higher percentage than the super staff team.

“The assistant manager communicated strong feelings of personal efficacy which in turn created mutual expectancy of high performance with her agents, stimulating productivity in the process,” says Rabson.

Boston’s graduate support services department sets rigourous expectations of graduates, andstudents seeking work integrated learning experience. “We will coach and mentor graduates and students in every aspect from their CV to their interview skills, and how to follow up with a thank-you whether the interview resulted in placement or not. By setting stringent expectations of professional behaviour we have raised the bar for our students, and we get excellent  feedback fromclients who turn to us repeatedly for their workplace opportunities”.

Students (as with all people) flourish when adults believe in them.

“Our expectations play a key role in creating the desired outcome:  Beliefs are self-fulfilling prophecies,” says Natalie.

Make Room for Women on International Women’s Day

Make Room for Women on International Women’s Day

International Women’s Day was established because there is disparity in our communities and workplaces with regard to the treatment of women. A day in which we can highlight this and promote awareness also creates opportunities to close the gaps, and work toward complete equality in workplaces and homes.

There is certainly corporate clarity that the best way to achieve workplace equality is through education. Education empowers not only through skills, but also empowers women by giving motivation and confidence.

Education levels the playing field for women. Sitting around a boardroom table, it is often easy for men to feel they have the upper-hand in discussions. Women graduates can take part in these conversations with confidence, their knowledge strong and their opinions relevant.

We have way too often had ladies on the other side of the desk, having left abusive relationships, and now trying to secure work to support themselves.  Women who have been in long-term relationships have also often been homemakers, caregivers and babysitters. Suddenly they need to play in the same arena as other women and men in a corporate environment; this (sadly but truly) means they need to have more to offer. The starting point is going to be up-to-date and relevant education.

Women with an education will not be beholden to their romantic partners. They can earn money, support themselves, achieve promotions and consider themselves mobile in terms of job prospects.  But what if you have left an abusive relationship and need to still earn your degree? But also need to work? It is essential to find an institution with a flexible approach to Higher Education studies enabling women to continue to work, run a home and get a degree.

Having dealt with students from vastly different backgrounds, Boston endeavoured to make the student experience as smooth and effective as possible.  The Boston ecosystem caters to all students, but it enables ease of study for female students even more.

  • Women do not need to travel to ‘class’, all lectures are online, creating a safer study journey. And if they are looking after children they do not need to hire babysitters or worse, leave their kids on their own in order to attend class.
  • Working women can study any time and any place. (Tessa, one of our degree students who was working full time and looking after twins, finished her BCom in three years, the minimum time possible!)
  • The ‘bespoke’ methodology of Boston caters to those who wish to take 5 modules in one semester and 1 in the next semester, allowing for life events to fit into studies.

Women need to find an institution that caters to them in a bespoke way. This in terms of range of qualifications on offer, and the flexibility of when and where to study.

On International Women’s Day we look to boost women. Studies will prepare them for the working world. At Boson, as an example, they will graduate armed with not only the academic skills but also the soft skills that come from the discipline of online learning, and the assertiveness you need to develop to ask your questions, as well as the confidence from being a graduate.

Business and workplace

Boston has a flat organisational culture which seeps through to the students. What this means for students is that all are treated the same, and female students feel as valued as their male counterparts.  All organisations should identify and better understand how to attract, develop, and retain female talent at all levels.

On this women’s day, we need to work to close the unconscious discrepancies that have been inculcated in society for both males and females in terms of which gender is better suited for different types of work and thinking. At Boston, we want women to develop their potential beyond cultural and social stereotypes.

Boston’s Bachelor of Accounting achieves SAICA accreditation

Boston’s Bachelor of Accounting achieves SAICA accreditation

Boston City Campus (Boston) is pleased to announce that our Bachelor of Accounting degree is now SAICA-accredited (South African Institute of Chartered Accountants). The achievement of this accreditation means that students who complete the Boston Bachelor of Accounting degree and who meet the entry requirements set by institutions offering the SAICA-accredited postgraduate qualifications in accounting can seamlessly continue their journey toward the attainment of the CA(SA) designation.

“CAs(SA) are seen as responsible leaders who create sustainable value for the organisations that they work in and there are a wide range of employment opportunities open to these professionals. Becoming a chartered accountant requires grit and determination, and students who enter our Bachelor of Accounting degree can be assured that our programme provides a solid foundation from which to embark on the challenging journey toward ultimately earning the sought-after CA(SA) designation. SAICA’s strategic intention is to contribute to sustainable economies through developing responsible and ethical leaders. As such, it aims to ensure continued relevance and the growth and transformation of the accountancy profession. Through our Bachelor of Accounting qualification, we are proud to be associated with SAICA and the high standards of professionalism required by this globally recognised Institute” emphasizes Dr. Hendrik Botha, the Head of Institution at Boston City Campus.

Says Robert Zwane, SAICA Executive: Learning, Development and National Imperatives: ‘In its role in promoting quality assurance in accounting education, and in terms of its current recognition and standing with the Independent Regulatory Board for Auditors (IRBA), one of SAICA’s key roles is to accredit programmes which allows students access to SAICA’s first professional examination, the Initial Test of Competence (ITC). ‘For programmes to be accredited by SAICA, higher education providers undergo a rigorous and extensive process to ensure that their programme has the necessary resources in place to deliver a high quality programme leading to a CA(SA) qualification. These quality assurance processes are undertaken over and above the formal regulatory accreditation requirements of the DHET, CHE and SAQA which need to be in place before getting the SAICA stamp of approval. Having undergone the formal accreditation process, we are confident that the Boston degree is backed by the necessary resources to meet the standards set by SAICA.’

Boston is the first private provider of distance education to receive SAICA accreditation for the undergraduate degree. Additionally, Boston is accredited locally and internationally for our higher education programmes, and have a longstanding reputation of excellence as a private higher education institution specialising in online and distance education. At Boston, we understand what is needed to put the student front and centre in the learning process. We appreciate the additional support that an online learner may require, and we have invested in human capital and technological infrastructure to ensure that no candidate is left behind. Our unique offering extends to include 47 learner support centres located countrywide, so there is a friendly face to welcome you to the Boston family and to assist with applications and registrations. Offering the SAICA-accredited Bachelor of Accounting qualification in the distance mode means that we’ve eliminated many obstacles preventing access to higher education—like the cost of travel and relocation to a physical campus or having to forego the opportunity cost of full- or part-time employment. Additionally, Boston offers a competitive fee structure and payment plans that include all required textbooks for the duration of the degree.

Boston’s commitment to widening access to a diverse group of students who do not qualify for direct entry into the Bachelor of Accounting is seen in its alternative entry routes. Alternative routes include entry through recognition of prior learning and various relevant higher certificates, diplomas, and occupational qualifications. The accreditation by SAICA demonstrates our commitment to back our students in a challenging and competitive world where success is hard-earned and aligns with our quality approach to higher education. That approach focuses on transformative learning and emphasises the potential of each student, ensuring we support work-ready employable graduates.

Boston is able to extend access to its Bachelor of Accounting in a number of ways. Each application will be considered on its own merit, as follows:

  • School leavers and early career adults wishing to embark on the journey toward becoming a chartered accountant will find our degree a viable option either through direct entry or via alternative routes of access.

  • We are able to accommodate students whose SAICA-accredited undergraduate degree has been interrupted for various reasons beyond their control, and who are wishing to complete a SAICA-accredited undergraduate degree in the distance/online mode can apply for advanced placement through credits already earned.

  • Graduates who have completed qualifications in related disciplines and who now wish to convert by embarking on the journey toward becoming a professional accountant are welcome to apply for entry and/or advanced placement into the Bachelor of Accounting at Boston.

  • Students who have completed professional occupational certificates or diplomas in accounting who now wish to continue on the journey toward becoming a chartered accountant are welcome to apply for entry and/or advanced placement into the Bachelor of Accounting at Boston.

    To find out more visit one of Boston’s 47 support centres situated countrywide, call 011 551 9000, email info@boston.co.za or visit www.boston.ac.za for more information and to apply online.

From Boston Grad Michael Schoeman

From Boston Grad Michael Schoeman

I completed my Postgraduate Diploma in Management at Boston last year.

I am currently completing my Master’s Degree in International Business (MIB).

The reason for this post is to provide positive feedback on Boston’s Postgraduate Diploma in Management.

Firstly, let me thank the team for the outstanding experience I have had with Boston. I was part of the first group that enrolled for the Postgraduate Diploma in Management. It was tough. However, as I continue to successfully complete my Master’s Degree, I have the desire to inform you on how exceptionally well the Postgraduate Diploma in Management has prepared me. I knew at the time that I was being challenged on both an intellectual and personal level, but it is only now that I truly understand and appreciate the exceptional structure and quality of the programme. I am performing exceptionally well and I am so surprised by the knowledge and insight that I have brought with me from my Postgraduate Diploma in Management.

have been taught, like most academics, to think critically. However, I absolutely cannot think of anything I would change to the programme. It is phenomenal.

Mr. Delport assisted me incredibly well throughout the programme. I sincerely hope that he is, and will continue to be involved in the programme because I cannot emphasise enough how well it was put together and executed, and especially how well it has prepared me for my Master’s Degree.

Thank you to all of you.

I am overwhelmed with gratitude.

Thumbnail Michael Schoeman
Michael Schoeman
Graduate: PG Diploma in Management

Directing the future for woman at work

Directing the future for women at work

Today we salute DR. Deonita Damons, Director, PhD graduate, Leader, Team player, Boss, Friend, Colleague, Project Manager, Compliance Director:

“While progress has been made for women in corporates, we would not be winning any Olympic medals. In fact, progress is so slow it’s a little difficult to measure effectively! In school women and girls must be encouraged and SPONSORED to pursue the fields of STEM and innovation. We need to call out conventional beliefs, societal pressures and inequality behaviours and attitudes.

Companies need to make bold moves. I am proud to be associated with the Boston Education Trust, that sponsors black females in the IT fields.

These are the steps we need to take:

  1. Audit with integrity, and adjust salaries of female employees. 

The gender pay gap is still a topical and trending issue – and it shouldn’t be! On average, women earn round 70 percent for the same work of their male counterparts, with the disparity widening when you consider race as a factor.  A number of large corporations have tackled this challenge head-on. International companies such as  Adobe, along with Twitter, Mattel and other companies, joined the EqualPayCA pledge, with Adobe boasting pay parity since 2018.

  1. Address gender disparity and role stereotypes

One aspect of the pandemic was work from home revelations. Virtual meetings revealed the stresses, and financial hardships and more that many people experienced away from the workplace. A post Covid19 workplace must embrace the fourth IR skills we request from our employees:  flexibility, emotional intelligence, adaptability and critical thinking and role diversification.  Workplaces do not have to make their employees, especially female employees, deal with the quandary of choosing between managing a household or being a professional: they can help employees succeed in both roles.

  1. Work with organisations such as Boston when hiring.

Look for institutions and invest in them to help nurture talent. Partner with universities and organisations that provide technical-training programs to diverse communities and open the door for people who have alternate career paths.

  1. Leadership starts at the top

For a workplace to be truly diverse and inclusive, leadership needs to uphold and emulate the values you espouse.  Gender equality tends to be found in entry level positions in a company. Women may be held back from being promoted to managerial positions. I am proud to be associated with Boston, with 50% of our directors being female!

  1. Elevate women employees     

Unfortunately reports show that the majority of women in business feel they have to work harder than their male co-workers to prove their worth, and many also see gender bias as a barrier to promotion in 2021. Close the gender gap by building bridges, and help women get across. Senior leaders need to prioritise retaining and promoting women throughout their careers via strong advancement pathways discussed with mutual agreement in job evaluations, Opportunities for professional development and leadership training must be offered. And yes, go out of the way to fast-track female employees into managerial positions.

There may be some resistance against targeted programmes that pave the way for progress for women. Therefore leaders in business should demonstrate real effort in understanding the history of exclusion and make a conscientious and aggressive efforts to dismantle identifiable barriers.

  1. Listen and learn constantly

There is no “once-of-quick-fix here”. The old thinking is ingrained in the psyche of business and employees. Change is a process, and one that must be constantly monitored and evaluated. Reach out to those who feel marginalised, and create policies and change in consultation with them. An inclusive approach is more likely to succeed and get buy-in from all employees.

The resources are available to make these changes easy to implement. Campuses such as Boston produce work ready graduates. We challenge leaders, executives and hiring departments to make measurable and meaningful moves.

The Boston name remains best in the business of education

The Boston name remains best in the business of education.

The Boston Brand is always associated with quality and accredited education. This quality follows you and opens doors to employment opportunities and further Higher Education studies, both internationally and globally.  As part of our drive to bring you new global liaison and accreditations, as well as more local accredited degrees and Higher Education, we have rebranded to a sleek and slimmer sign-off and logo! Boston City Campus & Business College is now officially known and trading as Boston City Campus.

Says Head of Institution, Dr. Hendrik Botha: “While this does not affect the education, and in turn our learners, in an academic way, it does play a part in our mission to always be improving the way we seek to serve. We have simplified the brand name, streamlining how we are referred to in the media and in accreditation. The ‘Business College’ is part of our roots and formed the drive to improve our quality, accreditation, and mission to produce workplace-ready graduates. We have now moved into an arena where to remain competitive and relevant, we believe our graduates wish to be part of an institution that specializes in a broad range of Higher Education qualifications”.

The new name reflects our ethos of focusing on quality and keeping communication clear! “Historically, this name evolved as a merger of two Boston Brands, but it became a mouthful. We are often referred to as Boston City Campus. We have now made it official so that all communication and accreditations will meet with policies and procedural regulations, says Dr. Botha. Boston’s mission to provide quality and relevant education and training to all learners remains unchanged.

For more information contact Natalie Rabson 011 551 9040

#MyBostonStory-Precious Lebogang Hlaka



Meet our home grown sports champ, Precious Lebogang Hlaka. Precious studied sports management at Boston City Campus, Randburg in the year 2015/2016.

Precious loved being a student. “For me studying at Boston was so wonderful. I was advised to go there by Thomas, being a beneficiary at Afrika Tikkun centre Diepsloot and having attending their after-school programs.  I was involved in the sports program but more specifically the triathlon team. Being part of the sports team gave me the privileges of being selected to be part of the Tikkun triathlon relay team which went overseas. I was so fortunate to be part of the team that went to Germany and UK in the year 2014. During our travels we were also given a platform to present ourselves and our future plans careers going forth, and that’s where I expressed my passion for sports development. I wasn’t sure of where and how I would be able to further my knowledge in that department.

After all that traveling and engaging in programs in the centre, Thomas then stepped in more as my mentor. He advised me in furthering my academic path in sports at Boston. He highly recommended it, and that’s when I went ahead and applied for the sports management course.  I enjoyed every moment! I was mentored by the best student advisors, they were so helpful! Even until today they are still in contact with me. I am so very grateful, and glad that I took the decision to further my education at Boston.

I graduated in the year 2016. Not only did I get the best results, but also top student for the Sport management course with 4 A’s, due to the support I was given at the campus.

I obtained top results which I have never obtained in my high school years and for that I would like to thank Boston, as well as Afrika Tikkun!”

Cum Laude Graduate Reuban Ramaliwa

Cum Laude Graduate perseveres and achieves success in an uncertain world.

Reuben Ramaliwa

Reuban Ramaliwa is a PGDip Graduate from Boston in Kempton Park. He has only praise for the branch where he studies. “First of all, I would like to extend my sincere gratitude to my family for the support, Dimension data for taking care of my fees, Lipsen Sambo, Kgomotso and everyone from Boston City Campus and Business College Kempton park for the support, you guys are amazing!”.

 Reuban’s academic life journey in Boston can be summed up as both a miracle and blessing. “It all started when I got accepted for a Diploma in Business management course back in 2017. I still remember vividly how Lipsen Sambo assisted me in transferring from the Diploma in Business management to studying BCom. I also remember attending a graduation ceremony where someone was celebrated for passing his course with distinctions and from that moment onwards I knew I wanted to be like him. Having passed my first qualification with a distinction motivated me to study further and that is where the idea to study further was conceived in me”.  Reuban graduated in May 202 with the BCom in Management Marketing – Cum Laude!  One year later he has graduated with the PGDip – Cum Laude again! An absolutely astonishing feat.

 “The Postgraduate Diploma in management was for me however, the most exciting and challenging season of my life. I remember how I would go for a couple of days without sleeping, how I would finish work on Fridays and actually not go home studying through the weekend,” he says. 

Reuban’s goals are dynamic. As with all successful people, as you achieve one, you set new ones. “My short-term goal is to find employment where I can best apply the skills that I have acquired, preferably a platform where I can assist students do well, tell them my story and give them advice on how to navigate through some of the challenges I overcame both in my personal and academic life” his long-term goal?  “My long-term goal is becoming a Master of Business Administration (MBA).”


What motivated Reuban throughout his studies? “First all, my vision to become a Master of Business Administration required that I acquire an undergraduate degree as well as a postgraduate diploma. When you have a clear goal or vision, it becomes easier to mobilise and focus all your resources to achieve them. My vision kept me going and focused throughout.

Secondly, I wanted to be a pioneer or a trail blazer  in my father’s house, being a first born of a household that did not have a graduate. I received this opportunity to study through Dimension Data company paying for my studies and that motivated me to work even harder.

Lastly, the drive to better my family and allowing my kids to have a good role model was enough to motivate me every day. An opportunity to study is one that changes your life, family, surrounding and ultimately the world and this is what being educated means to me. 

 At the end of it all I know today that hard work has a good reward. It doesn’t matter how many times you have fallen in life, what is important is that you wake up, dust off and try again. 

I am a better person today than I was back in 2017 and all thanks to Boston City Campus and everyone who contributed positively to my growth”.

Landing a Job in 2021

The science behind landing a Job in 2021

The job market today is a network-driven environment and is highly competitive by nature. The “spray and pray” approach to job hunting will no longer cut it, especially in a post-pandemic world. Job hunting has become a science and this feat should be tackled as if you were planning to launch a new product to market where market share is limited, especially for any new comers.

As a result of the COVID-19 pandemic, hiring patterns have changed as the majority of companies and industries have felt the impact of the global pandemic that has consequently eliminated the need for many jobs that have become redundant in just a matter of months. The recruitment process has moved towards a complete digital transformation. The competitiveness of the job market and the new role digital is playing has made it increasingly difficult for Job Seekers to stand out. The truth is- job hunting in 2021 is a science which fundamentally is based on the concept of marketing, enabling candidates to stand out from the crowd. Marketing is synonymous with setting goals and developing a social presence that aligns you with the target market that you are trying to appeal to- this concept applies to the process of finding employment.

How do you market yourself for the job you want? Start with setting goals– identify what industry your abilities and skill-set are best suited for, what are the industry’s minimum requirements? Then determine whether you meet those requirements– tailoring your focus to a specific industry and position enables job hunters the opportunity to identify their shortfalls and fill in those gaps to make them more marketable. Desperation often misleads job seekers into the trap of applying for every vacancy they encounter, irrespective of whether or not it matches their qualifications or experience. The issue job trawling poses is that not only is the type of work not in alignment with a candidate’s skill-set but the approach does not offer the opportunity to identify weaknesses. “Job seekers underestimate the critical importance of a customized, well-researched motivational letter, that could be the deciding factor between you and someone else- who may even be less qualified.” Says Jeannette Campbell, Graduate Support Programme Advisor at Boston City Campus. “We teach our graduates the importance of marketing themselves to the right job market and developing a root CV that sells themselves to the right audience”.

Effectively marketing yourself within the right job market involves the development of a social presence and a personal image. These are two important factors that come into play in the job searching game, in order to stand out among the crowd you need to brand yourself. The way candidates present themselves in interviews is a determining factor- it shows the interviewer your level of effort and gives them an indication of whether your brand is in alignment with their company culture.

Congratulations 2020 Graduates!

While Covid19 may have diminished your time on the stage and our time at the podium, it certainly has not diminished the efforts that you have gone to get to this stage, today is YOUR GRADUATION! You have overcome even more obstacles than most, having lockdown and other challenges to face during your studies. We are reminded of the hashtag, so apt today, #TogetherWeShallOvercome. We have walked this journey with you and are proud to announce the Boston City Campus Higher Education Graduation, Class of 2020!

We know that this graduation may not be the graduation of your dreams, but we believe that with your perseverance you have shown, you will rise to the occasion and make the day memorable! Do not let this occasion pass by unmarked as a special and honourable day. Take the time and effort to be with friends and family in a safe and social distancing manner. Take your grad pics, and share them with us. The resilience you have displayed to get to your goals makes us so in awe of you our students. You are smart. You count. You are important. Go out there and make things happen! u00a0#Classof2020