Bachelor of Commerce in Management Marketing

The Bachelor of Commerce in Management Marketing is an undergraduate degree that provides comprehensive knowledge in strategic marketing, branding, business, and management. Additionally, this programme provides insights into Accounting and Financial Management, equipping you with the knowledge needed to make informed business and financial decisions.

By pursuing this degree, you’ll develop problem-solving skills through entrepreneurial and project management approaches, ensuring you acquire a well-rounded and comprehensive understanding of various aspects of business.

This degree serves as a strong foundation for those wishing to undertake postgraduate studies.

BCom Marketing Management

Time to Complete:

3 years (minimum) - 9 years (maximum)

Study Options:

Full-time or Part-time

Credits:

374

NQF Level:

7

SAQA ID:

88683

Entry Requirements

National Senior Certificate (NSC), with English passed and with endorsement for admission to Bachelor’s study; or National Certificate (Vocational) (NC(V)), with English passed and with endorsement for admission to Bachelor’s studies; or prior to 2009, Senior Certificate with English as one of the modules passed.

A number of post school qualifications may be used for admission and/or advanced placement into the degree programme with due regard for the 50% credit transfer rule and guidelines of progression and articulation. For example, a Higher Certificate, NQF (HEQSF) Level 5, minimum Credits 120; or a Diploma, NQF (HEQSF/OQSF) Level 6, minimum Credits 240 or 360.

This programme is offered by Boston City Campus in the distance mode of education with support provided at Learner Support Centres. Apply to register at any Boston City Campus Learner Support Centre nationwide.

All modules are compulsory and must be passed.

This qualification is recognised by the Financial Sector Conduct Authority (FSCA), formerly the Financial Services Board (FSB), as Generic under all Categories and Sub-Categories for occupational/professional purposes.

Possible employment opportunities include, but are not limited to:

  • Marketing, Brand, or Digital Channel Manager
  • Marketing, Brand and/or Product Researcher and/or Analyst
  • Media and/or Marketing Consultant
  • Business, Marketing, Branch, or Public Relations Advisor
  • A variety of non-banking Financial Services
  • Business Manager/Owner/Technopreneur

Did you know that Boston does not work on a points system

Although your subjects may be considered, Boston does not use a point system for entry.
Your endorsement says it all.
Semester ASemester B
  • Computer Literacy
  • Academy Literacy
  • Business Management 1
  • Marketing Management 1
  • Computer Literacy Advanced
  • Company Law 1
  • Economics 1
  • Accounting Principles
  • Entrepreneurship 1
Semester ASemester B
  • Workplace Psychology
  • Financial Accounting 1
  • Business Management 2
  • Entrepreneurship 2
  • Introduction to Cost and Management Accounting
  • Marketing Management 2
  • Commercial Law 2
  • Business Ethics
  • Logistics, Supply and Procurement
Semester ASemester B
  • Business Management 3
  • Entrepreneurship 3
  • Financial Management
  • Research Methods
  • Marketing Management 3
  • Project Management
  • Brand Management
  • Work Integrated Learning

Various Assessment Strategies (ASC, ASW, AS1 to AS5), are used throughout the modules in the programme. For example, AS4 is predominately applied in this programme and consists of

Formative Assessments (FA1 and FA2), also known as assignments or tests, which count forty percent (40%) – twenty percent (20%) each – towards the overall mark.

Summative Assessments in the form of a final exam or capstone project (SA1), count fifty percent (50%), and a research or reflective essay (SA2) count ten percent (10%) towards the overall mark.

No supplementary assessment is provided for FA1 or FA2. A maximum of one (1) additional supplementary assessment opportunity is provided for SA1 and SA2 respectively, which will be charged for.Please consult the Fact Sheet and Student Rulebook for additional, detailed programme information.

On completion of the programme graduates will have the necessary knowledge and practical skills required to:

  • Operate effectively in the workplace using a number of Windows-based end-user applications
  • Apply general business management principles to real-life situations and interpret economic realities of local and global communities
  • Develop integrated knowledge of the underlying principles and concepts of brand and marketing management, as well as the ability to apply such knowledge in commercial contexts
  • Understand the principles and theory of accounting and financial management techniques in professional commercial practice, formulate decisions and take action based on such principles
  • Demonstrate knowledge, an understanding of methods and procedures, and the ability to solve problems in the context of entrepreneurial and project environments
  • Identify, evaluate, and analyse socio-economic needs of society, display cultural sensitivity within organisations and awareness of ethical practice, and recognise the need for life-long learning

BOSTON HIGHER EDUCATION PROGRAMME

On successful completion the Learner will be issued a Bachelor of Commerce in Management Marketing SAQA ID 88683, NQF 7, minimum 374 credits from Boston City Campus.