Boston City Campus

Higher Certificate in Marketing Specialisation Social Media

Higher Certificate in Marketing Specialisation Social Media

H.Cert. (Marketing) (specialisation Social Media)

SAQA ID 21086

This programme is offered by Boston City Campus & Business College Head Office in the distance education mode, with all other Boston City Campus & Business Colleges operating as Support Centres. Apply to register at any Boston City Campus & Business College branch countrywide.

Download the Fact Sheet for additional, detailed programme information.

SABPP Learner Management fee, Student Membership fee and Occupational Programme Assessment Fee will be charged separately.


Semester A

  • Computer Literacy (HCLT101-1)
  • Academic Literacy (HALP1181)
  • Marketing Management 1 (HMKT1181)

Semester B

  • Integrated Marketing Communication 1 (HINT1181)
  • Sales and Promotion Practice 1 (HSPS1181)
  • Digital Practice: e-Marketing (HEMK1181)
  • Digital Practice: e-Commerce (HECM1181)

Semester A

  • Digital Practice: Social Media (HYFT1181)
  • Consumer and Buyer Behaviour (HCBB1181)


  • Principles of Marketing Research (HMKR1181)
  • Work Integrated Learning (HCERT MSM)(HWCMSM1181)

Various Assessment Strategies (ASC, ASW and AS2) are used throughout the modules in the programme. For example, AS2 is predominately applied in this programme and consists of a

Formative Assessment (FA1), also known as an assignment or test, which count fifty percent (50%) towards the overall mark.

The Summative Assessment in the form of a final exam or capstone project (SA1), will count fifty percent (50%).

No supplementary assessment is provided for FA1. A maximum of one (1) additional supplementary assessment opportunity is provided for SA1, which will be charged for. Please consult the Fact Sheet and Student Rulebook for additional, detailed programme information.


Based on the credits and notional hours of this qualification, the minimum duration is eighteen months and the maximum duration is three years of study.


On completion of the programme, graduates will have the necessary knowledge and practical skills required to:

  • Operate effectively in the workplace using a number of Windows-based end-user applications
  • Apply principles of marketing and integrated communication practice to real life situations
  • Analyse market research and sales data
  • Demonstrate an understanding of e-marketing concepts and strategy and its influence for digital practice
  • Understand the basics of e-commerce with a focus on contemporary digital practice
  • Demonstrate working knowledge of the main social media platforms for purposes of marketing and commercialisation

National Senior Certificate (NSC); or National Certificate (Vocational) (NC(V)) L4; or prior to 2009, Senior Certificate; or Further Education and Training (FET) Certificate; or equivalent qualification.



Boston will apply, on behalf of the Learner, to the SABPP for verification of the Learner’s results. On successful verification the Learner will be issued a Higher Certificate: Marketing (specialisation Social Media) SAQA ID 21086, NQF Level 5, 160 credits from SABPP.

The South African Board for People Practices (SABPP) is a Quality Assurance Partner (QAP) of the Quality Council for Trades and Occupations (QCTO) and is registered as a Professional Body by the South African Qualifications Authority (SAQA).


Ito RPL, on successful completion the Learner may apply for admission to any Boston Diploma or Higher Certificate Programme. Each submission is individually evaluated, hence neither admission nor advanced placement is assured.

All modules are compulsory and must be passed.