This programme is offered by Boston City Campus & Business College Head Office in the distance education mode, with all other Boston City Campus & Business Colleges operating as Support Centres. Apply to register at any Boston City Campus & Business College branch countrywide.
Download the Fact Sheet for additional, detailed programme information.
SABPP Learner Management fee, Student Membership fee and Occupational Programme Assessment Fee will be charged separately.
YEAR ONE MODULES
Semester A
Computer Literacy (HCLT101-1)
Academic Literacy (HALP1181)
Marketing Management 1 (HMKT100-1)
Introduction to Socioeconomics (HSEC1181)
Semester B
Computer Literacy Advanced (HCLT102-1)
Media Law 1 (HMLW1181)
Public Relations 1 (HPR1181)
Event Management 1 (HEVM1181)
Business Management 1 (HBMN1181)
YEAR TWO MODULES
Semester A
Public Relations 2 (HPR200-1)
Integrated Marketing Communication (HIMC300-1)
Digital Practice: e-Marketing (HEMK1181)
Fundamentals of Accounting (HFOA100-1)
Semester B
Project Management (HBMN301-1)
Business Ethics (HBMN201-1)
Financial Management for Marketers (HFMN302-1)
Work Integrated Learning (HWDPR300-1)
ASSESMENT STRATEGIES
Various Assessment Strategies (ASC, ASW, AS1 to AS5) are used throughout the modules in the programme. For example, AS3 is predominately applied in this programme and consists of a
Formative Assessment (FA1), also known as an assignment or test, which count forty percent (40%) towards the overall mark.
Summative Assessments in the form of a final exam or capstone project (SA1), count fifty percent (50%), and a research or reflective essay (SA2) count ten percent (10%) towards the overall mark.
No supplementary assessment is provided for FA1. A maximum of one (1) additional supplementary assessment opportunity is provided for SA1 and SA2 respectively, which will be charged for. Please consult the Fact Sheet and Student Rulebook for additional, detailed programme information.
DURATION
Based on the credits and notional hours of this qualification, the minimum duration is two
years and the maximum duration is four years of study.
OUTCOMES
On completion of the programme, graduates will have the necessary knowledge and practical skills required to:
Operate effectively in the workplace using a number of Windows-based end-user applications
Apply principles of public relations and integrated communication practice to real life situations
Analyse legal and financial data
Demonstrate business and event management skills
Identify the socio-economic needs of society
Demonstrate an understanding of business ethics in practice
Manage the public relations strategy and budget within an organisation
ENTRY REQUIREMENTS
National Senior Certificate (NSC); or National Certificate (Vocational) (NC(V)) L4; or prior to 2009, Senior Certificate; or Further Education and Training (FET) Certificate; or equivalent qualification.
PROGRAMME CATEGORY
OCCUPATIONAL QUALIFICATION
Boston will apply, on behalf of the Learner, to the SABPP for verification of the Learner’s results. On successful verification the Learner will be issued a Diploma: Commerce: Public Relations SAQA ID 21068, NQF Level 6, 240 credits from SABPP.
The South African Board for People Practices (SABPP) is a Quality Assurance Partner (QAP) of the Quality Council for Trades and Occupations (QCTO) and is registered as a Professional Body by the South African Qualifications Authority (SAQA).
FURTHER STUDY OPPORTUNITIES
Ito RPL, on successful completion the Learner may apply for admission to any Boston Higher Education Programme. Each submission is individually evaluated, hence neither admission nor advanced placement is assured.
Dip. (Commerce) (Public Relations)