Directing the future for woman at work

Directing the future for women at work

Today we salute DR. Deonita Damons, Director, PhD graduate, Leader, Team player, Boss, Friend, Colleague, Project Manager, Compliance Director:

“While progress has been made for women in corporates, we would not be winning any Olympic medals. In fact, progress is so slow it’s a little difficult to measure effectively! In school women and girls must be encouraged and SPONSORED to pursue the fields of STEM and innovation. We need to call out conventional beliefs, societal pressures and inequality behaviours and attitudes.

Companies need to make bold moves. I am proud to be associated with the Boston Education Trust, that sponsors black females in the IT fields.

These are the steps we need to take:

  1. Audit with integrity, and adjust salaries of female employees. 

The gender pay gap is still a topical and trending issue – and it shouldn’t be! On average, women earn round 70 percent for the same work of their male counterparts, with the disparity widening when you consider race as a factor.  A number of large corporations have tackled this challenge head-on. International companies such as  Adobe, along with Twitter, Mattel and other companies, joined the EqualPayCA pledge, with Adobe boasting pay parity since 2018.

  1. Address gender disparity and role stereotypes

One aspect of the pandemic was work from home revelations. Virtual meetings revealed the stresses, and financial hardships and more that many people experienced away from the workplace. A post Covid19 workplace must embrace the fourth IR skills we request from our employees:  flexibility, emotional intelligence, adaptability and critical thinking and role diversification.  Workplaces do not have to make their employees, especially female employees, deal with the quandary of choosing between managing a household or being a professional: they can help employees succeed in both roles.

  1. Work with organisations such as Boston when hiring.

Look for institutions and invest in them to help nurture talent. Partner with universities and organisations that provide technical-training programs to diverse communities and open the door for people who have alternate career paths.

  1. Leadership starts at the top

For a workplace to be truly diverse and inclusive, leadership needs to uphold and emulate the values you espouse.  Gender equality tends to be found in entry level positions in a company. Women may be held back from being promoted to managerial positions. I am proud to be associated with Boston, with 50% of our directors being female!

  1. Elevate women employees     

Unfortunately reports show that the majority of women in business feel they have to work harder than their male co-workers to prove their worth, and many also see gender bias as a barrier to promotion in 2021. Close the gender gap by building bridges, and help women get across. Senior leaders need to prioritise retaining and promoting women throughout their careers via strong advancement pathways discussed with mutual agreement in job evaluations, Opportunities for professional development and leadership training must be offered. And yes, go out of the way to fast-track female employees into managerial positions.

There may be some resistance against targeted programmes that pave the way for progress for women. Therefore leaders in business should demonstrate real effort in understanding the history of exclusion and make a conscientious and aggressive efforts to dismantle identifiable barriers.

  1. Listen and learn constantly

There is no “once-of-quick-fix here”. The old thinking is ingrained in the psyche of business and employees. Change is a process, and one that must be constantly monitored and evaluated. Reach out to those who feel marginalised, and create policies and change in consultation with them. An inclusive approach is more likely to succeed and get buy-in from all employees.

The resources are available to make these changes easy to implement. Campuses such as Boston produce work ready graduates. We challenge leaders, executives and hiring departments to make measurable and meaningful moves.

The Boston name remains best in the business of education

The Boston name remains best in the business of education.

The Boston Brand is always associated with quality and accredited education. This quality follows you and opens doors to employment opportunities and further Higher Education studies, both internationally and globally.  As part of our drive to bring you new global liaison and accreditations, as well as more local accredited degrees and Higher Education, we have rebranded to a sleek and slimmer sign-off and logo! Boston City Campus & Business College is now officially known and trading as Boston City Campus.

Says Head of Institution, Dr. Hendrik Botha: “While this does not affect the education, and in turn our learners, in an academic way, it does play a part in our mission to always be improving the way we seek to serve. We have simplified the brand name, streamlining how we are referred to in the media and in accreditation. The ‘Business College’ is part of our roots and formed the drive to improve our quality, accreditation, and mission to produce workplace-ready graduates. We have now moved into an arena where to remain competitive and relevant, we believe our graduates wish to be part of an institution that specializes in a broad range of Higher Education qualifications”.

The new name reflects our ethos of focusing on quality and keeping communication clear! “Historically, this name evolved as a merger of two Boston Brands, but it became a mouthful. We are often referred to as Boston City Campus. We have now made it official so that all communication and accreditations will meet with policies and procedural regulations, says Dr. Botha. Boston’s mission to provide quality and relevant education and training to all learners remains unchanged.

For more information contact Natalie Rabson 011 551 9040

#MyBostonStory-Precious Lebogang Hlaka



Meet our home grown sports champ, Precious Lebogang Hlaka. Precious studied sports management at Boston City Campus, Randburg in the year 2015/2016.

Precious loved being a student. “For me studying at Boston was so wonderful. I was advised to go there by Thomas, being a beneficiary at Afrika Tikkun centre Diepsloot and having attending their after-school programs.  I was involved in the sports program but more specifically the triathlon team. Being part of the sports team gave me the privileges of being selected to be part of the Tikkun triathlon relay team which went overseas. I was so fortunate to be part of the team that went to Germany and UK in the year 2014. During our travels we were also given a platform to present ourselves and our future plans careers going forth, and that’s where I expressed my passion for sports development. I wasn’t sure of where and how I would be able to further my knowledge in that department.

After all that traveling and engaging in programs in the centre, Thomas then stepped in more as my mentor. He advised me in furthering my academic path in sports at Boston. He highly recommended it, and that’s when I went ahead and applied for the sports management course.  I enjoyed every moment! I was mentored by the best student advisors, they were so helpful! Even until today they are still in contact with me. I am so very grateful, and glad that I took the decision to further my education at Boston.

I graduated in the year 2016. Not only did I get the best results, but also top student for the Sport management course with 4 A’s, due to the support I was given at the campus.

I obtained top results which I have never obtained in my high school years and for that I would like to thank Boston, as well as Afrika Tikkun!”

Cum Laude Graduate Reuban Ramaliwa

Cum Laude Graduate perseveres and achieves success in an uncertain world.

Reuben Ramaliwa

Reuban Ramaliwa is a PGDip Graduate from Boston in Kempton Park. He has only praise for the branch where he studies. “First of all, I would like to extend my sincere gratitude to my family for the support, Dimension data for taking care of my fees, Lipsen Sambo, Kgomotso and everyone from Boston City Campus and Business College Kempton park for the support, you guys are amazing!”.

 Reuban’s academic life journey in Boston can be summed up as both a miracle and blessing. “It all started when I got accepted for a Diploma in Business management course back in 2017. I still remember vividly how Lipsen Sambo assisted me in transferring from the Diploma in Business management to studying BCom. I also remember attending a graduation ceremony where someone was celebrated for passing his course with distinctions and from that moment onwards I knew I wanted to be like him. Having passed my first qualification with a distinction motivated me to study further and that is where the idea to study further was conceived in me”.  Reuban graduated in May 202 with the BCom in Management Marketing – Cum Laude!  One year later he has graduated with the PGDip – Cum Laude again! An absolutely astonishing feat.

 “The Postgraduate Diploma in management was for me however, the most exciting and challenging season of my life. I remember how I would go for a couple of days without sleeping, how I would finish work on Fridays and actually not go home studying through the weekend,” he says. 

Reuban’s goals are dynamic. As with all successful people, as you achieve one, you set new ones. “My short-term goal is to find employment where I can best apply the skills that I have acquired, preferably a platform where I can assist students do well, tell them my story and give them advice on how to navigate through some of the challenges I overcame both in my personal and academic life” his long-term goal?  “My long-term goal is becoming a Master of Business Administration (MBA).”


What motivated Reuban throughout his studies? “First all, my vision to become a Master of Business Administration required that I acquire an undergraduate degree as well as a postgraduate diploma. When you have a clear goal or vision, it becomes easier to mobilise and focus all your resources to achieve them. My vision kept me going and focused throughout.

Secondly, I wanted to be a pioneer or a trail blazer  in my father’s house, being a first born of a household that did not have a graduate. I received this opportunity to study through Dimension Data company paying for my studies and that motivated me to work even harder.

Lastly, the drive to better my family and allowing my kids to have a good role model was enough to motivate me every day. An opportunity to study is one that changes your life, family, surrounding and ultimately the world and this is what being educated means to me. 

 At the end of it all I know today that hard work has a good reward. It doesn’t matter how many times you have fallen in life, what is important is that you wake up, dust off and try again. 

I am a better person today than I was back in 2017 and all thanks to Boston City Campus and everyone who contributed positively to my growth”.

Landing a Job in 2021

The science behind landing a Job in 2021

The job market today is a network-driven environment and is highly competitive by nature. The “spray and pray” approach to job hunting will no longer cut it, especially in a post-pandemic world. Job hunting has become a science and this feat should be tackled as if you were planning to launch a new product to market where market share is limited, especially for any new comers.

As a result of the COVID-19 pandemic, hiring patterns have changed as the majority of companies and industries have felt the impact of the global pandemic that has consequently eliminated the need for many jobs that have become redundant in just a matter of months. The recruitment process has moved towards a complete digital transformation. The competitiveness of the job market and the new role digital is playing has made it increasingly difficult for Job Seekers to stand out. The truth is- job hunting in 2021 is a science which fundamentally is based on the concept of marketing, enabling candidates to stand out from the crowd. Marketing is synonymous with setting goals and developing a social presence that aligns you with the target market that you are trying to appeal to- this concept applies to the process of finding employment.

How do you market yourself for the job you want? Start with setting goals– identify what industry your abilities and skill-set are best suited for, what are the industry’s minimum requirements? Then determine whether you meet those requirements– tailoring your focus to a specific industry and position enables job hunters the opportunity to identify their shortfalls and fill in those gaps to make them more marketable. Desperation often misleads job seekers into the trap of applying for every vacancy they encounter, irrespective of whether or not it matches their qualifications or experience. The issue job trawling poses is that not only is the type of work not in alignment with a candidate’s skill-set but the approach does not offer the opportunity to identify weaknesses. “Job seekers underestimate the critical importance of a customized, well-researched motivational letter, that could be the deciding factor between you and someone else- who may even be less qualified.” Says Jeannette Campbell, Graduate Support Programme Advisor at Boston City Campus. “We teach our graduates the importance of marketing themselves to the right job market and developing a root CV that sells themselves to the right audience”.

Effectively marketing yourself within the right job market involves the development of a social presence and a personal image. These are two important factors that come into play in the job searching game, in order to stand out among the crowd you need to brand yourself. The way candidates present themselves in interviews is a determining factor- it shows the interviewer your level of effort and gives them an indication of whether your brand is in alignment with their company culture.